Activities MadridDesignPRO

14.02.19

Starting from a strategic view of design, in this workshop we will see how to create differential design proposals and translate them into large-scale experiences with meaning, both for businesses and for people, which also generate connection. This workshop is aimed at creative professionals and designers who want to improve the way relationships are forged between people and companies, combining creativity, empathy and strategy.

 

Date: Thursday February 14 from 16.00h to 20.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

16:00 a 20:00
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14.02.19

The presentation will be a journey through the main chapters of his work and career highlights, going into important aspects of his vision like multidisciplinarity, design as political expression, figurative vs abstract, the female, the concept of time, diversification and innovation in production, materials that reflect our time and the badly done, to mention a few. It will show a selection of projects ranging from industrial design, architecture, interior design, and experiments.

 

Date: Thursday February 14 from 16.00h to 17.15h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

16:00 a 17:15
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14.02.19

Via its Anatomy Lesson, the MYCC architecture firm will dissect the creative process behind the Home Urban Home Project.

 

Date: Thursday February 14 from 17h to 17.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming
17:00 a 17:45
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14.02.19

Construction will become one of the next areas of innovation, primarily with regard to architecture. Architects and designers are taking automation as one of the main drivers for designing objects on various scales, from furniture to inhabitable structures.

Nagami has been involved in robotics and digital production since their inception, developing research projects at workshops and exhibitions. Academic and artistic projects are an excellent platform for testing innovative methods in the field of design, but the evolution of these methods towards commercially viable products is a true challenge.

 

Date: Thursday February 14 from 17.00h to 17.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

17:00 a 17:45
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14.02.19

Introduced by José María Ezquiaga, doctor, architect, sociologist and dean at COAM.

Who designs cities? How is a contemporary city designed? The design of 5 cities will be analysed, from their design to then move on to vote for the ranking of the City with the Most User Friendly Public Spaces.

Barcelona – THE SEA / Copenhagen - PEDESTRIANS / Melbourne – THE RIVER / New York - THE HIGH LINE / Madrid – NEW MOBILITY

 

Date: Thursday February 14 from 17.45h to 19.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

17:30 a 18:30
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14.02.19

Renowned Swedish design studio Form Us with Love will present its work and principles via its case studies and will transmit the way in which we can all build a sustainable future.

It will also be a letter of presentation for the workshop they will give, aimed at industrial designers at Conde Duque:  PROTOTYPA. 

 

Date: Thursday February 14 from 7.00pm to 7.45pm
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

19:00 a 19:45
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14.02.19

ZAP&BUJ is a platform working at the intersection of architecture, fashion and technology through experimentation in workshops with new materials and digital tools that make this approach possible. Our bodies are surrounded by several skins: our own skin, clothing, architecture, etc. The application of technology opens up new possibilities for interactions between them. The workshop will investigate and work with new trendy, yet quite uncommon, materials like silicones, thermal insulation sheets and decorative coverings for glass, as well as materials with shape-memory, such as nitinol and polymers, bringing them closer to the body. In turn, they use digital and prototyping tools (3D printing, CNC and laser cutting).

Why not aim for fashion that resolves other criteria, besides aesthetic ones, so that it relates to specific people, environments and situations and, in short, improves users’ looks. Why not imagine that these skins that are applied to the body could be applied to other spaces?

 

Date: Thursday February 14 from 19.00h to 19.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

19:00 a 19:45
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14.02.19

There’s nothing worse than sitting down for two or three hours at a table for a tasting menu by an awful chef on an uncomfortable chair. These are the words of Albert Raurich, who was head chef at elBulli. That’s why the chairs at the restaurant he owns are created by Andreu World. As well as the seats in many other restaurants run or designed by professionals who know the importance of ‘eating seated well’.

The idea of reflecting on this is the basis of this publication, and its accompanying exhibition. A visual journey through recommended venues round the world that pair good design and gastronomy, along with a reflection on the importance of design in restaurant spaces.

There are some fifty exquisite examples all over the world, as well as opinions from a good number of recognised chefs, from Jose Andrés to Gastón Acurio. Published by Planeta Gastra, the book was written by Álvaro Castro, a lifestyle journalist who loves good design, and the exhibition overseen by Ramón Úbeda, a design specialist who loves eating well.

The show will include works by designers like: Patricia Urquiola, Jasper Morrison, Lievore Altherr Molina, Piergiorgio Cazzaniga and William Sawaya.

 

 

Book launch date: Thursday February 14 from 19.30h to 21.00h
Exhibition dates: 14.02 - 16.02.2019
Location: COAM
Price: Activity Included in the ticket/s of MadridDesignPRO
19:30 a 21:00
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15.02.19

The way our society operates (the capitalist and market societies in which we live) often leave different groups of people on the outside, who cannot completely take part in it for a number of different reasons. People who, due to where they come from, their financial situation and other miscellaneous circumstances, have been relegated, separated and cast out of the lifestyles that we recognise as most stable and fulfilling.

From our scope of action, as designers, architects and other professionals involved in planning, we do not normally have the chance to work in these settings unless we take the initiative to address them.

With a growing awareness in our society of the need to deal with these problems from all professional and social fields, we should also ask ourselves what commitments and responsibilities we can take on in this regard.

What can design do in this context? Rather than just considering and seeking ‘big solutions’, this workshop simply proposes being able to detect possible working areas by meeting with some of the people who are in these situations, to then understand and relate a bit better to their realities. Then together we can produce a possible starting point for a project.

The workshop does not plan to design anything at all, but instead to draft an initial document, which could be a project briefing, which could define an item or ‘something’ that merits being planned, and in which the person involved could find some value.

 

Date: Friday February 15 from 16.00h to 20.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

16:00 a 20:00
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15
Feb
15.02.19

Josep Maria Mir will speak of his personal reflections on matters such as typography, what is different, what is identifiable, brands, creativity, ideas, shapes, colours, logotypes and identity.

 

 

Date: Friday February 15 from 17.00h to 17.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

17:00 a 17:45
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15.02.19

A talk on the work of an architectural visualiser. A very heterogeneous group, yet one that is largely unknown and misunderstood outside the profession. We will talk about the evolution of this profession, from its recent origins to the present day. We will also take a journey through the diverse panorama of studios and companies revolving around the idea of architectural communications. To finish, we will explain our own vision and our working process at Lemons Bucket.

 

Date: Friday February 15 from 17.00h to 17.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO program

17:00 a 17:45
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15.02.19

A talk from Benjamin Hubert, the award winning design entrepreneur and Creative Director/Founder of LAYER. Benjamin will discuss a range of recent projects from forward thinking furniture to progressive tech. The designer will also discuss the distinctive creative process at the innovative London studio.

 

Date: Friday February 15 from 17.45h to 19.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

17:45 a 19:00
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15.02.19

We will work with practical examples of how to resolve specific visual effects cases on television and in cinema, from their design and planning to finishing them, centring on the most creative side of the process. Then we will establish a dialogue with attendees to cover more general aspects.

 

Date: Friday February 15 from 19.00h to 19.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

19:00 a 19:45
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15.02.19

Understanding the concept, ideating a concept, playing with the codes, connecting to other disciplines, moulding the project, communicating with material aspects, innovating. We will talk about design as a conceptualisation, search and questioning process.

 

Date: Friday February 15 from 19.00h to 19.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

19:00 a 19:45
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15.02.19

Over the last 15 years we have grown to understand that by using timber we not only mitigate the environmental impact of construction but we are also able to build better, healthier buildings faster. We believe that timber buildings are not so much an option in construction... they are the future of construction.

 

Date: Friday February 15 from 19.30h to 21.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

19:30 a 21:00
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16.02.19

The event will be given by three Mormedi directors and will have a workshop format, combined with ‘capsules’ with presentations and working in small teams of 4-5 people. The purpose of the workshop will be to develop, debate and resolve a case/challenge that the Mormedi team presents at the beginning of the workshop.

We will pick a relevant topic, for example revolving around urban mobility, health, the banking experience, education, etc. The idea is to guide and challenge participants to confront the challenges of a project with a hybrid focus that we will touch upon via different dimensions of design such as physical (Industrial Design), digital (UI/UX Design) and the experience jointly with value propositions and business models (Service Design/Business Design), bearing in mind the points of view of the client, end user and the contextual drivers that present both challenges and opportunities (changes at levels of technology, lifestyle, demographics, regulations, etc.).

Workshop phases

Phase 1: Briefing on the challenge: introduction with customer centric focus and presentation by one of our business directors to understand why clients seek our help... What are their main challenges, pain points, needs?
Phase 2: Interviews with the client. A member of the Mormedi team will play the role of the client and will answer questions from the audience after listening to the presentation of the case.
Phase 3: Presentation of the Mormedi methodology. Our VP of Design & Strategy will present Mormedi’s Design Thinking methodology to resolve our clients’ cases and the different steps, frameworks and practices that should be followed.
Phase 4: The audience breaks into teams and gets ready to resolve the case using the methodology presented. Our VP of Design & Strategy will accompany the different teams throughout the session, guiding the process and answering questions. In this phase, we will work with whiteboards or papers on which the different frameworks can be filled out or to exemplify the steps to follow.
Phase 5: Presentation of each team’s conclusions to the ‘client’ and debate. Each team will present its conclusions and the Mormedi team member playing the client role will debate each team’s proposal, where the audience should also give their input.
Phase 6: Conclusions by the Mormedi team and final questions from the audience.

 

Date: Saturday February 16 from 10h to 14.30h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming
10:00 a 14:30
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16.02.19

Why do design? What is it for? These are forward-looking questions for a creative discipline that seems more slippery to define than ever. In a world of dwindling natural resources, exhausted social and political systems, and an overload of information there are many urgent reasons to reimagine the design discipline, and there is a growing need to look at design education. Learning and unlearning should become part of an on-going educational practice. We need new proposals for how to organize society, how to structure our governments, how to live with, not against, the planet, how to sift fact from fiction, how to relate to each other, and frankly, how to simply survive. 
This lecture Design as Learning asks: can design and design education provide these critical ideas and strategies?

 

Date: Saturday February 16 from 10h to 11.15h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

10:00 a 11:15
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15.02.19

Agatha Ruiz de la Prada is a true institution, as her designs are unique and recognisable in fields far beyond simply fashion. With over 100 licenses in different sectors—from furniture to washing machines, bedding to baby accessories, perfumes to armoured doors—it would be hard to find an object that hasn’t been ‘Agathised’. For this edition of the Madrid Design Festival, the designer will tell us how she built a name for herself in the world of fashion and design, creating her own iconography and colour philosophy.  

 

Date: Friday February 15 from 16.00h to 17.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

16:00 a 17:45
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16.02.19

Made of Air is an innovative company that has developed a unique material, designed to help combat climate change. The material is produced from Biochar, a stable carbon produced from plant and/or animal biomass and buried in the subsoil to prevent the CO2 from dispersing into the atmosphere. This material is a sustainable alternative for construction, architecture and interior design. The Made of Air material significantly reduces the carbon footprint caused by buildings, helping cities to achieve their environmental challenges for a healthier environment. The Made of Air material traps C02 directly from the air, actively reducing C02 levels.

Daniel Schwaag, one of the cofounders of Made of Air will be talking to us about the creation process for this material, how it is being applied and its potential future use.

Then MaterialDriven, represented by Adele Orcajada, will make a brief introduction of a series of innovative materials that are used in creating cements for more sustainable cities. Attendees can interact with the material samples and discover their properties for themselves.

Both Daniel and Adele will be available to attendees to answer their questions or explore material solutions for their projects.

 

Date: Saturday February 16 from 11.00h to 11.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

11:00 a 11:45
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16.02.19

Isabel will dissect the process of the recovery and transformation of the Pousada de São Lourenço, built during the 40s, into a five-star panoramic hotel, the Casa de São Lourenço.

 

Date: Saturday February 16 from 11.00h to 11.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

11:00 a 11:45
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16.02.19

The conference will cover all the different facets of design (furnishings, lighting, acoustics, etc.) and their interaction with architecture in different projects done by the DPA studio including the National Library of France, the EU Court of Justice in Luxembourg, the Palace of Versailles and many more. They will emphasise the application of industrial metal mesh as a support in all these Works.

 

Date: Saturday February 16 from 11.00h to 12.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

11:30 a 12:45
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16.02.19

Journey through the 30 years of SUBTERFUGE RECORDS via images and designs. From the primitive and first fanzines of the 90s, the source of everything, moving on through its first forays into record production, recognised successes, important milestones, special sounds and—above all—the perception of the evolution of music formats and the dissemination of music… from his inception in vinyl during the age of the strictest and most militant underground, to the transformation caused by the digital revolution and its industrial reconversion. A way of understanding and grasping, via images and words, what has happened on the independent music scene over the last 30 years.

 

Date: Saturday February 16 from 12.15h to 13.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

12:15 a 13:00
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16.02.19

How does Madrid see itself? How does the world see Madrid? For the last 7 years, Monocle Magazine's Madrid correspondent, Liam Aldous has had to reconcile these two (sometimes very different) perspectives for a series of advertorial campaigns in collaboration with Madrid tourism.

Each year he has been tasked with capturing the Spanish capital's creative, designer, and entrepreneurial pulse in fresh and surprising ways. Does Madrid have any postcard-worthy icons? What lays beyond the city centre in some of the lesser-known barrios? What does "the city of the embrace" even mean? Charting Madrid's metamorphosis into a thriving creative capital, Aldous will attempt to attain the elusive answer to one constant question: who is Madrid?

 

 

Date: Saturday 16 February, from 12.15pm to 1.00pm
Location: COAM
Entry: Activity included in the MadridDesignPRO programming

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16.02.19
Now a 20-year phase is coming to an end, with a project created especially for Camper for the second edition of Madrid Design Festival, his second collaboration with the brand after the recent launch of the Twins shoe by Zuzunaga. This was an exclusive intervention for Camper’s PIX model, which the artist used to represent our relationship as individuals to technology and the urban setting, which is increasingly more digitised, based on tiny squares that are flashes of colour that contrast with the black background.

In 1998 Cristian featured in one of the brand’s campaigns when he was a young model, and two decades later he worked with them to interpret its shoes. His story is unique, and he is going to talk about it in the framework of the Festival’s professional conferences. On its part, the Pix model perfectly represents the present day of this Majorca company, a hybrid and unisex shoe that is an excellent reflection of the era in which we live.

Camper keeps adding a touch of modernity to its classic shoes via design, and also technology. A technical expert will also take part in Zuzunaga’s presentation, who will explain how they are manufactured now. A little known yet essential field for taking the concepts of any artist or design and converting them into reality. The Pix ‘pixelated’ shoe by Cristian Zuzunaga will be a very limited edition and will be available at Camper shops in Madrid during festival dates.

 

 

Date: Saturday February 16 from 12.45h to 14.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

12:45 a 14:00
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16.02.19

In this moment in time where instagram has reached over 800 million active users, we have to understand why and how it’s essential to make an impact in this oversaturated space. For business and private users alike, building an online presence is not for the faint of heart.

Build your instagram brand
Find your target audience/community.
Understand the market and study your competitors
User personas
Find your focus and create your niche

 

Date: Saturday February 16 from 16h to 20h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming
16:00 a 20:00
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16.02.19

In response to a world in transition, the home environment becomes a sanctuary, an escape, a refuge and a comfort. Lifestyle embraces the federation of food, the connection of nature and the celebration of family, friends and pets. The spiritual house is a new domain in which our relationship to furniture, objects, materials and colours will gently shift, promising real change and great hope for the future. A profound search for simplicity, tenderness and humanity will pervade. 

 

 

Date: Saturday February 16 from 16.00h to 17.15h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

16:00 a 17:15
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16.02.19

What makes a book special? How to transform the limits of the assignment into their main quality? A journey through the morphology of the book: structure, pace, typographic layout, printing and finishes.

 

 

Date: Saturday February 16 from 17.00h to 17.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO program

17:00 a 17:45
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16.02.19

The future of our oceans, forgotten diseases, the sustainability of medical research projects, climate change, child poverty, social exclusion… Can ideas, products and strategies be designed from the field of creativity that are useful and effective at fighting some of humanity’s biggest challenges?

 

Date: Saturday February 16 from 17.00h to 17.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

17:00 a 17:45
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16.02.19

In this presentation, Roberto Feo and Rosario Hurtado, AKA El Último Grito, will discuss the exploration and articulation of design via different mediums, a characteristic of their work, as well as introducing the different facets of their overall designs and presenting the projects in which they are currently immersed.

 

Date: Saturday February 16 from 17.45h to 19.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

17:45 a 19:00
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16.02.19

Who doesn’t have a lefty in their life? Find out about the left-handed ‘drama’ in writing and how the Imborrable team developed a new type of notebook, which helps the left-handed to avoid this 'drama' and write more naturally and comfortably.

 

 

Date: Saturday February 16 from 19.00h to 19.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

19:00 a 19:45
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16.02.19

In Western culture, we are faced with a crisis of a population with a longer life expectancy and one of higher quality, which forces us to find new residential formulas that provide modern day solutions to their needs.

The architecture and design studio Romero Vallejo coordinates a multidisciplinary team of professionals, engineers, economists, designers, lawyers, healthcare workers and architects who have all come together to define the Vitápolis project, different cohousing that is custom designed for seniors and the elderly.

In the conception of the building, beyond planning a group of living spaces, the aim is to construct an environment that is equipped with the life aspirations of its users. Places to gather and talk, with spaces for learning, care, sharing and being assisted, in parallel keeping their privacy and independence.

The project is also linked to a sustainable socioeconomic framework that has let the building be built firstly, and subsequently, to assure that the activities programme is upheld.

At Romero Vallejo, we take charge of the organisation, coordination and management of the project to construct Vitápolis, from planning the architecture and interior design for the building.

The building is currently under construction.

 

Date: Saturday February 16 from 19.00h to 19.45h
Place: COAM 
Entry: Activity included in the MadridDesignPRO program

19:00 a 19:45
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16.02.19

The journey and learnings from starting launching and running an emerging international design brand - from a designer’s perspective.

 

Date: Saturday February 16 from 19.30h to 21.00h
Place: COAM 
Entry: Activity included in the MadridDesignPRO programming

19:30 a 21:00
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