Committee 2018

[vc_column_teSince its inception, Madrid Design Festival, devised and created by La Fábrica under the direction of Álvaro Matías, has worked in collaboration with an advisory committee made up of independent experts specialising in different fields: Alberto BarreiroPaloma CañizaresIzaskun Chinchilla, Ana Domínguez-Siemens, Fernando Gutiérrez, Juan Herreros, Jorge Penadés  y Toni Segarra.

Alberto Barreiro

Creative and strategic consultant currently working for Barrabés Group, as well as Strategic Design Teacher (IE, IED) and contributor in a number of creative, social and technology initiatives.

Former Chief Experience Officer of Grupo Prisa, Alberto spent the last

20 years exploring the relation of people with digital media as artist, designer, entrepreneur, business consultant or media executive, working for global digital media players (Yahoo!, ITV, Prisa), technology companies (Telefónica, Samsung) and banking (Santander), but also starting new businesses in the fields of media, technology and creative consultancy, always driven by the aim of trying to make the world slightly more beautiful, useful and meaningful.

Paloma Cañizares

Paloma Cañizares has a degree in Architecture from the Polytechnic School in Madrid, expert in construction pathologies from the Madrid Official College of Architects and obtained research qualifications in 2012. She founded her architecture, interior design and product studio in 2005 (, executing projects for housing, offices and shops. In 2011 she created PCM Design (, a designer product and furniture showcase with an interest in publishing and disseminating the works by young talented designers. Today, in addition to these activities, she advises companies on product trends and product development.

She has worked as a teacher for the projects for the Master of Interior Design at the Istituto Europeo di Design and as a tutor for the IED Master EDL on research and design. In 2012 she was awarded the HEINEKEN/AD New Talents Award. She has given conferences at various architecture and design schools and has been a juror on competition panels, including the Design Parade 7 at Villa Noailles. She has also been a board member at DI.MAD (Association of Designers of Madrid).

Izaskun Chinchilla

Doctora Arquitecta por la E.T.S.A.M.. Desde 2001 dirige su propia firma Izaskun Chinchilla Arquitectos. Tiene una dilatada experiencia en docencia. Ha sido investigadora becada en Universidades Internacionales como Columbia University (The Center on Organizational Innovation in Columbia University’s Institute for Social and Economic Research) o Princeton University.

PhD in Architecture from ETSAM. She has run her own firm, Izaskun Chinchilla Arquitectos, since 2001. She has extensive teaching experience. She has been a research fellow at international universities like Columbia University (The Center on Organizational Innovation at Columbia University’s Institute for Social and Economic Research) and Princeton University.

Over 200 national and international architecture journals and publications have made reference to her works. Her projects have been awarded in different calls for proposals (Europan 7, Emilio Larrodera Award, Municipal Housing and Land Company of Madrid, competition for the VIP lounge at ARCO 2016, among many others). She has taken part as a speaker or curator at over 150 forums throughout the world.

Her works have been exhibited at the 8th and 10th Venice Biennale, at the 2009 Europe-Asia New Trends in Architecture exhibition, Innovación Abierta, Fresh Madrid, Young Spanish Architects, at the 5th International Architecture and Design Biennale in Sao Paulo and at international itinerant exhibitions. In 2016, the construction works finished of a Media Library at Garcimuñoz Castle (Cuenca) and the VIP lounge for ARCO 2016.

As an architect, she calls for a deep commitment to innovation. She proposes multidisciplinary exercises in which—via ecology, sociology and science—architecture stands apart from the stylistic discourse to reencounter the complexity of life in the contemporary world. Her contribution to architecture through her projects and research has been recognised with an Honourable Mention in the Arc Vision Prize 2013, which focuses on the careers of female architects round the world.

Fernando Gutiérrez

Born in London to Spanish parents, Fernando Gutiérrez studied at the London College of Printing (1980–86), graduating with a degree in Graphic Design. He has worked from London, Barcelona, Madrid, Rome and Treviso, with high profile organisations including El Pais Newspaper, Matador Arts Magazine, Colors Magazine, The Prado Museum, Tate Modern, the V&A and The Design Museum.

Fernando has previously worked at CDT Design (London 1986–92), Summa (Barcelona 1990–91) and co-founded Grafica with Pablo Martín (Barcelona 1993–00). In 2000 Fernando left Grafica to become a partner at international design consultancy Pentagram (London 2000–06), before establishing Studio Fernando Gutiérrez (London 2006–present).

Fernando has been a member of the Alliance Graphique Internationale since 1997 and was appointed Royal Designer for Industry by the Royal Society of Arts in 2014.

Juan Herreros

Juan Herreros is a professor at ETSAM-Madrid and the director of Advanced Studios of Architecture at Columbia University-NY. He has also taught at Lausanne University, the Architectural Association, IIT and Princeton, among others. Via he runs his global, multidisciplinary and committed practice that combines professional, teaching and research work.

His designs have been widely awarded, published and exhibited both nationally and internationally. He recently finished the Ágora-Bogotá Events Centre, the SOLO contemporary art space in Madrid and the remodelling of the MALBA Museum in Buenos Aires, in parallel with the building of the Munch Museum in Oslo and residential housing complexes in Marseille and Casablanca, as well as other projects in Spain, Mexico, Argentina and Uruguay.

Juan Herreros holds the International Fellowship Award from the Royal Institute of British Architects.

Ana Domínguez Siemens

Degree in History of Art from the Complutense University of Madrid. He studied “Decorative Arts of the 19th and 20th Century” at Sotheby’s London. Since 1989 he has been dedicated to journalism as a “freelance”, specializing in the world of Design and related topics (fashion, architecture, interior design and art). He collaborates regularly with various media, from design and interior design magazines to cultural supplements of newspapers, both Spanish and international. In 2009, he was awarded the “San Jordi Award for the Best Design Pen” in Barcelona. He has produced catalog texts for designers such as Rolf Sachs (Philips De Pury, New York), Gaetano Pesce (David Gill Gallery, London), Gunjan Gupta (Kochi Biennial, India), Álvaro Catalán de Ocón, Michael Anastassiades, Fredrikson / Stallard , Anton Alvarez (Machado Gallery / Muñoz, Madrid). He has written the books of decorators Luis Bustamante and Jaime Parladé. He has been a member of the jury of the European design prize “Prix Emile Hermés” (Paris); of the “Design, Decoration and Architecture Awards” of the AD magazine or the “Design Award” of the María Martínez Otero Foundation (Santiago de Compostela). He has been part of the Selection Committee of the “Salone Satellite” (Milan), of the “Product Design Madrid” fair or of the Ibero-American Design Biennial (Madrid). He has curated the design area of ​​the fair “Just Mad”; the industrial design section of the “Múltiplos de 5” project (Pepe Cobo y Cía) and the “Fuera de Serie” exhibition at CentroCentro Cibeles (Madrid). For this same center he has carried out a cycle of design exhibitions under the title “D-Space” (social design, sustainable design, 3D printing, self-production and do-it-yourself). She has been involved in the design Masters of the IED Madrid (Jaime Hayon, Clive van Heerden and MischerTraxler). He organized the “Design in Madrid” day for the University of Berlin. At the design festival, FadFest was co-curator with Rosa Pera in the exhibition “Fuera de Lugar” for the Disseny Hub Barcelona. He is curator of the collections of Madrid and Barcelona of the Danish website, specialized in contemporary design collecting.

Jorge Penadés

Born in Málaga (Spain), Jorge Penadés founded his own studio right after graduating from Istituto Europeo di Design in Madrid, with a Master´s degree in experimental design directed by Katharina Mischer & Thomas Traxler. His work has been legitimized by different institutions, galleries and design venues such as the Vitra Design Museum in Germany, the National Museum Design in Sweden, The Aram Gallery in London or Rossana Orlandi in Milan. Recently he received the ´AD Nuevo talento Campari´ award from Spanish Architectural Digest magazine and soon will open his first solo show at Machado-Muñoz gallery.

Toni Segarra

He has a degree in Spanish Studies because he was going to be a writer. Graphic design captured his eye in a German magazine and he started along the route of advertising with his brother when he was 25 years old. First they just did texts and then creative management. Since 1985 and until today, Toni Segarra has accumulated awards and more awards on a long journey through different agencies: Vinizius, Vizeversa, Casadevall Pedreño SPR (he was the S), Delvico Bates and SCPF (he was the S).

He is the only Spaniard on the list of the 100 Top Creative Minds by the magazine Shots. According to a survey done of sector professionals by the magazine Anuncios, Toni Segarra is the best Spanish creative of the 20th century. In May 2009, the publishing house Espasa published his first and to date only book: Desde el otro lado del escaparate (From the Other Side of the Shop Window), a selection of his reflections on the trade.

In 2017 he left *S,C,P,F, the agency he helped create in 1996, to embark on—along with his partner Luis Cuesta—an exploration seeking new work and collaboration scenarios to keep building relationships between brands and their public.