Jeffrey Ludlow is a Principal and Creative Director of the 2×4 Madrid Office. Previously, he lead the New York office in various signage and spatial projects — ranging from events, to exhibitions, to retail — for clients including Nike, Herzog & de Meuron, Kanye West, MoMA, Prada, and was responsible for the information / wayfinding master plan for the new CCTV Headquarters, with OMA/Rem Koolhaas. In Madrid, he has lead the branding and identity of Centro Botín, the identity for the gallery Machado Muñoz the new signage project for Casa Encendida. He also is a profesor at IE School of Architecture and Design, where he teaches about retail design, and general design courses.
He holds a Master of Architecture from SCI-Arc and Bachelors in Architecture from University of North Carolina at Charlotte (2001) and is bilingual in English and Spanish.