Professionals

Juan Santa-Cruz

Cofounder and Creative Director of espadaysantacruz studio

Director and Professor of the International Master of Photography in Digital Cinema EFTI

Formed in varied fields like Philosophy, Informatics and Photography, Juan Santa-Cruz is a photographer specialized in illumination. Since 2008, he works along with Miguel Espada in espadaysantacruz studio, based in Madrid. Their projects deal with image and new technologies, and aim to generate visual and interactive experiences with their own personality. This is achieved thanks to Santa-Cruz and Espada’s involvement in the creative process. Their works have won different awards such as Cannes Lions, Laus, Sol de Oro, premios C de C, among others.

Nowadays, Juan Santa-Cruz is focused on photographic direction for advertising and music videos, as well as in production design for commercial and artistic professionals.

300.000 km/s

Mar Santa Maria Varas and Pablo Martínez Diez are co-founders of 300.000 km / s (www.300000kms.net), a professional firm of urban planners, architects and engineers that provides design, data analysis and consulting services for cities. Both are architects for the ETSA of Barcelona and professors at the IAAC and the UPC Foundation.

At 300,000 km/s, they develop services of urban analysis, cartography and planning, as well as digital humanities tools and projects with the aim of helping urban stakeholders make better data -driven decisions.

Their projects have been recently exhibited at the International Biennial of Architecture of Buenos Aires 2017, the Venice Biennale 2016 and the Art Institute of Chicago, among others.

Jeffrey Ludlow

Jeffrey Ludlow is a Principal and Creative Director of the 2×4 Madrid Office. Previously, he lead the New York office in various signage and spatial projects — ranging from events, to exhibitions, to retail — for clients including Nike, Herzog & de Meuron, Kanye West, MoMA, Prada, and was responsible for the information / wayfinding master plan for the new CCTV Headquarters, with OMA/Rem Koolhaas. In Madrid, he has lead the branding and identity of Centro Botín, the identity for the gallery Machado Muñoz the new signage project for Casa Encendida. He also is a profesor at IE School of Architecture and Design, where he teaches about retail design, and general design courses.

He holds a Master of Architecture from SCI-Arc  and Bachelors in Architecture from University of North Carolina at Charlotte (2001) and is bilingual in English and Spanish.

Daniel Germani

Daniel Germani is the Creative Director and Founder of Daniel Germani Designs, a firm that specializes in custom modern furniture, interior design and architectural renovation. After earning his architecture degree in his country of Argentina, Daniel spent eight years in Europe working in various creative and entrepreneurial endeavors. While his firm is based out of Phoenix, Arizona, Daniel travels the world doing collaborative design work with leading global brands such as Cosentino, Brown Jordan Outdoor Kitchens and Riva 1920. ASA-D2, an outdoor kitchen designed in partnership with Dekton by Cosentino and Brown Jordan Outdoor Kitchens, has earned top industry accolades such as the Interior Design 2017 Best of Year (BOY) Award for Outdoor Furniture and a finalist in the 2017 NYCxDesign Awards, among others. ASA-D2 has also been featured in leading media outlets, including Architectural Digest, ELLE Décor, LUXE Interiors + Design, Surface, Design Milk, Modern Luxury, Interior Design, Mansion Global, The LA Times, and more. Daniel’s global design leadership has earned him several panel engagements at top industry conferences and fairs: The Montreal World Design Summit, panels at London’s Clerkenwell Design Week, and at the 2017 and 2018 Kitchen and Bath Industry Show (KBIS). Daniel’s aesthetic is influenced by the Bauhaus, Oscar Niemeyer, Le Corbusier, Mies and Frank Lloyd Wright, and his philosophy is simple: good design should always be honest and inspiring.

Gabriela Lendo

FOUNDER & DIRECTOR AT TRAMONTANA

I believe in beauty, simplicity and honesty. They guide everything I do. The products I develop, the clients I work for, the food I prepare for my guests.

A good example of my work at Tramontana is @chefBNE, a transmedia food and history project designed to reposition the National Library of Spain and help them reach a broader audience. We designed a 12 video series with Spains’ most prominent chefs, food bloggers and food historians to date. You can follow the project on Twitter to learn more.

On the side, I’m developing What’s Fresh, a mobile app to help you know what fruits and vegetables are in season right now and editing a short documentary on women, heritage and food in the state of Oaxaca, Mexico.

Last year I was selected by Imagine Food Tech Basque Culinary Center to participate in their 10 day innovation program to create world changing solutions to the challenges of our food system. Here’s a glimpse of that journey.

I used to have a pop-up called La Fonda where I cooked and shared the flavours of my native Mexico with other adventurous foodies. I’ve shared my experience in this interview with VICE Spain and have partnered with VizEat for a behind the scenes peek into one of my private dinners in this video for Canal Cocina.

Dagmar Kestner

Dagmar Kestner is creating work at the intersection of fashion, textile and sculpture.

By enhancing the traditional techniques of Macramé and Cavandoli she developed a signature weaving style.
Her sculptural leatherobjects and showpieces have been showcased internationally at exhibitions in galleries, and museums and are used for stage-performances and videos.

The German-Romanian designer completed her Master’s degree in Fashion Artefact at LCF London and assisted various London, Copenhagen and Berlin based designers. Amongst those Henrik Vibskov, Helle Mardahl and the former avant-garde label Vilsbøl de Arce.

Next to the project based works, Dagmar is creating and developing commercial pieces in limited edition under the acronym ‘989’. These are primarily made from the production remnants of luxury goods manufacturer and produced in Transylvania, her place of origin.

Jasper Morrison

Jasper Morrison was born in London in 1959. He graduated in Design from Kingston Polytechnic in 1982. Then he attended the Royal College of Art for postgraduate studies, which included a year at Berlin’s HdK art school.

Upon graduation Jasper set up his Office for Design in London in 1986. He established himself with two installations: Reuters News Centre at Documenta 8 in Kassel in 1987, and Some New Items for the Home, Part I, at the DAAD Gallery in Berlin as part of Berlin Design Werkstadt in 1988. Jasper’s earliest designs were produced by Aram and SCP in London, Neotu in Paris, FSB in Germany and Cappellini in Italy. In 1989, he began collaboration with Vitra with the exhibition Some New Items for the Home, Part II, at Milan’s Furniture Fair. He went on to form Utilism International with Andreas Brandolini and Axel Kufus, providing exhibition design and town planning services. In 1994 Jasper began a consultancy with Üstra, the Hanover transport authority, designing a bus shelter and then the new Hanover tram. Further collaborations began in this period with projects for the Italian companies Alessi, Flos and Magis, and the German porcelain manufacturer Rosenthal.

Mischer’Traxler

Katharina Mischer (1982) and Thomas Traxler (1981) form mischer‘traxler studio. Balancing between handcraft and technology, they design objects, furniture, production processes, kinetic or interactive installations and more, thereby focusing on experiments and conceptual thinking within a given context. After graduating from the IM-masters department at the Design Academy Eindhoven and several years of collaboration, Katharina and Thomas founded mischer’traxler studio in Vienna in 2009.

Their works have been displayed in numerous museums and at international festivals and fairs. Projects by mischer’traxler are to be found in the permanent collections of the Art institute Chicago, the Vitra Design Museum and the MAK Vienna. Their projects have won several awards while as a studio, mischer’traxler was also honoured with the ‘W-hotels designer of the future award’ by Design Miami/Basel and W-hotels in 2011 and recently with the ‘Young talent award’ by the Be-open foundation.

Daan Roosegaarde

Dutch artist and innovator Daan Roosegaarde (1979) is a creative thinker and maker of social designs which explore the relation between people, technology and space.

Roosegaarde has been driven by nature’s gifts such as light emitting fireflies and jellyfishes since an early age. His fascination for nature and technology is reflected in his iconic designs such as Smart Highway (roads which charge from sunlight and glow at night), Waterlicht (a virtual flood) and Smog Free Project (the largest outdoor air purifier in the world which makes jewellery from smog).

Roosegaarde graduated from The Berlage Institute with a master in architecture. He founded Studio Roosegaarde in 2007, where he works with his team of designers and engineers towards a better future. Together they develop ‘Landscapes of the Future’ building smart sustainable prototypes for the cities of tomorrow.

Roosegaarde is a Young Global Leader at the World Economic Forum and named Artist of the Year 2016 in The Netherlands. Roosegaarde has won the London Design Innovation Medal, the INDEX Design Award, the World Technology Award, two Dutch Design Awards, the Charlotte Köhler Award, and China’s Most Successful Design Award. He exhibited at the Design Museum in London, Stedelijk Museum Amsterdam, Rijksmuseum Amsterdam, Tate
Modern, Tokyo National Museum, Le Musée des Arts Décoratifs Paris, Victoria & Albert Museum and various public spaces in Europe and Asia. Selected by Forbes and Good 100 as a creative change maker, Daan Roosegaarde shares his visionary ideas frequently at conferences across the world such as TED and Design Indaba.

Abbott Miller

Abbott Miller has evolved a design practice that crosses from page to screen to interior environments and objects. Embracing the role of editor, writer, and curator in many of his exhibition and publications, he has used design as a way of exploring and interpreting art, architecture, public space, performance, fashion and design. Before joining the New York office of Pentagram as a partner in 1999, he founded Design/Writing/Research, a multidisciplinary studio that pioneered the concept of the “designer as author.”

Miller has created identities, exhibitions, books and websites for clients including the Guggenheim Museum, the Barnes Foundation, the Art Institute of Chicago, the Museum of Modern Art, the Metropolitan Museum of Art, the Cooper Union, Harley-Davidson, Sotheby’s, the Nature Conservancy, Vitra, and Baltimore Center Stage. He has designed wallcoverings for Knoll, and patterns for Formica. Since 1997, as editor and designer of 2wice, he has created a dramatic body of work devoted to performance and visual art in a series of award-winning publications and apps that have pioneered new platforms for dance.

Abbott has written extensively about design; his books include Design/Writing/Research: writing in graphic design, The Process of Elimination: The Bathroom, the Kitchen, and the Aesthetics of Waste, The ABC’s of snl: The Bauhaus and Design Theory, Swarm, and his monograph, Abbott Miller: Design and Content. His work is included in the permanent collections of the Cooper Hewitt, Smithsonian Design Museum, the Art Institute of Chicago, and the San Francisco Museum of Modern Art.

He is a member of the Alliance Graphique Internationale, AIGA, and SEGD. Abbott and his wife Ellen Lupton received the first Chrysler Award for Innovation in Design, and for his work in publication design he received the International Center of Photography Infinity Award. In 2009 he received the Augustus Saint Gaudens Award for Art from his alma mater, The Cooper Union, and in 2014 he received the AIGA Medal, the profession’s highest honor. Abbott’s work has been acknowledged with numerous awards and is represented in the design collections of SFMoMA, The Art Institute of Chicago, and the Cooper Hewitt Design Museum.

Marlène Huissoud

French-born and British based, Marlène Huissoud is an experimental designer. Marlène works as a freelance designer for different companies alongside the art & design areas, and created her own company in 2013.

In 2014, she graduated from a MA Material Futures (known as Textile Futures) at Central Saint Martins’ School of Art and Design in London where she developed the project From Insects : an exploration of insect materials from the common honeybee and the Indian silkworm. Her work questions our way of making by challenging the properties of natural
resources. She believes in the value of the concept, not only with an outcome but with the complete creative process.

She has been named as one of the UK’s top 70 rising design stars representing the future of British design by the Design Council, has been nominated by the Arts Foundation UK for the Material Innovation Award in 2016, won the Make me! Design Prize in 2015, nominated for Design Parade at Villa Noailles in 2015, won the Diploma Selection Award at Designblok in 2014.

Her work as been exhibited worldwide in major Institutions such as Chamber New York, Design Miami Basel, Design Museum Barcelona, Artipelag Museum Stockholm, Design Days Dubaï, Rossana Orlandi Milan, Gallery Bensimon Paris, APalazzo Gallery Brescia, MAK Vienna.

Marlene is currently based in London, UK and is always open for collaborations and exciting projects.

Oskar Zieta

Architect, founder and CEO of Zieta Prozessdesign. Born in 1975, he graduated from the Swiss Eidgenössische Technische Hochschule in Zürich, he has been working at this academy as a research assistant at the department of CAAD – Computer Aided Architectural Design. Oskar Zieta has been awarded the AUDI – Mentor-Price 2011, the Red Dot Award 2008, DMY Award for Innovation in production process 2008, the YDMI 2008, the German Design Council Prize 2009, the Forum Aid Awards 2009, technology Award – Materialica 2009, MUST HAVE Design Łódz 2011 and was nominated to the “Schweizer Design Preis” 2009 and the “Dobry Wzór” 2009. The Wire Magazine called his designs „furniture of the future”. His designs carved out their way into numerous prestigious collections including Centre Pompidou in Paris, the Pinakothek der Moderne in Munich, Zurich Design Museum and the Baden State Museum in Karlsruhe. He calls his attitude towards design Prozessdesign and it is the name of his two studios in Wrocław and in Zurich.

Pablo Rubio

Born in Madrid in 1974, Pablo left engineering studies at the university to pursue his passion for Design. After finishing his studies at the Istituto Europeo di Design he joined one of the most prestigious design studios in Spain. In 2002, he founded Erretres, and since then has been involved in the development of many branding and design projects from clients across Spain, UK, Japan, USA, LatinAmerica or China.

Throughout his professional career, Pablo has developed multiple design projects for different companies like Canal+, El País, Museo del Prado, EcoAlf or Camper. He has been creative director of the prestigious magazine Matador during 10 years. Obsessed with the global quality of the product, attention to detail and production processes, he sees design as an extremely powerful tool that connects creators and brands with their audiences. His main specialties are:
Strategic Design
Branding
Design for the Culture
Customer Experience
Design for Innovation
Entrepreneurism

He has a long lasting relationship with different academic institutions like Universidad Europea, IE Business School or IED Madrid.

His work has been recognized with multiple Awards (including London’s D&AD Awards and 15 Laus Awards) and his projects are featured in many design publications. He frequently participates in design forums, conferences, workshops and on judging panels for design competitions. He is also member of DiMad and ADG-FAD design associations.

In 2018, Pablo Rubio will launch Erretres Open Lab coinciding with the opening of Erretres’ studio in New York City.

Martí Guixé

Educated in Barcelona and Milan as an interior and industrial designer. In 1994—coinciding with his time as a consultant in Seoul (Korea) —he started to create a new way of understanding product culture in Berlin. He started exhibiting his works in 1997, which are characterised by the search for new product systems, the introduction of design into the food sector, and presentations via performances. His utterly unconventional vision sets out ideas with brilliant simplicity that are curiously earnest. He works in Barcelona and Berlin for international companies.

 

Tomás Alía

Tomás Alía, architect and designer, is the founder and director of the Tomás Alía architectural studio. He runs an extensive multidisciplinary team specialising in architecture, town planning, industrial architecture, graphic design and landscape gardening. Alía, an internationally renowned and awarded architect, has led important projects over the course of his career around the world. His recognitions range from the national architecture prize of Madrid and Best Designer of the Year by Architectural Digest (AD), Yellow Pencil Design Award and Designer of the Year from the Louis Vuitton guide.

Erwan Bouroullec

Ronan (born 1971) and Erwan Bouroullec (born 1976) are brothers and designers based in Paris. They have been working together for about fifteen years bonded by diligence and challenged by their distinct personalities.

In 1997, they were spotted by Cappellini, giving them their first industrial design projects. They began working with the Galerie kreo in 2000 and had their first solo show there in 2001. Issey Miyake then hired them to design the boutique to house his new collection « A-Poc ». They met then Rolf Felhbaum, President of Vitra, and worked on a new office system entitled « Joyn». Since then, they have gone on to work with Artek, Alessi, Axor Hansgrohe, Cappellini, Established & Sons, Flos, Hay, Kettal, Kvadrat, Kartell, Glas Italia, Ligne Roset, Magis, Iittala, Mattiazzi, Mutina, Nani Marquina, Samsung and Vitra.

Their work has covered many field ranging from the design of small objects as jewellery to spatial arrangements and architecture, from craftsmanship to industrial scale, from drawings to videos and photography.

Designs of the Ronan and Erwan Bouroullec are part of select international museums permanent collections such as the Musée National d’Art Moderne – Centre Pompidou and the Musée des Arts Décoratifs in Paris, the Museum of Modern Art in New York, the Art Institute of Chicago, the Design Museum in London, and the Museum Boijmans van Beuningen in Rotterdam. Several monographic exhibitions have been devoted to their work: «Ronan and Erwan Bouroullec» at the Design Museum, London (2002) and «Ronan and Erwan Bouroullec» at the Museum of Contemporary Art, Los Angeles (2004), «Album» at the Vitra Design Museum (2012) and «Bivouac» at the Centre Pompidou Metz (2011) and then at the Museum of Contemporary Art in Chicago (2012-2013).

Kari Korkman

Kari Korkman, M.Sc. (Econ.), is the founder and director of Helsinki Design Week. He has been involved in a large number of product development projects and launches since the beginning of the 90s and has produced and curated a number of design exhibitions and events. Kari has received much recognition for his achievements in the design business and for activating city culture. 2016 he was appointed as the President of World Design Weeks which is a global network for design festivals.

Anatxu Zabalbeascoa

Anatxu Zabalbeascoa estudió periodismo en la Universidad Autónoma de Bellaterra (Barcelona) e Historia del Arte en The School of the Art Institute of Chicago. Ha vivido en Barcelona, ​​donde nació en 1966, Londres, Boston, Chicago, Roma y Madrid, donde actualmente reside. Es la corresponsal de arquitectura y diseño del diario español El País, donde ha estado publicando durante 24 años. Desde 2010, también escribe un blog de arquitectura llamado Del Tirador a la Ciudad, en la versión digital de El País.

Zabalbeascoa ha publicado muchos libros sobre temas arquitectónicos. Entre ellos: The New Spanish Architecture, Rizzoli, Nueva York, 1993, Vidas construidas. Biografías de Arquitectos, Gustavo Gili, 1998; Las casas del siglo, Gustavo Gili, 1999; Minimalismos, Gustavo Gili, 2000 (traducción al inglés) o Todo sobre la casa, Gustavo Gili, 2011.

Ha sido jurado entre otros en el Premio Nacional de España de Diseño, la Medalla de Oro de Arquitectura Española, la Bienal de Arquitectura Española, el Premio Arquitectónico de la Ciudad de Barcelona, ​​el FAD de Arquitectura o el Premio de Arquitectura Villa de Madrid y actualmente es presidenta de la jurado del Premio Internacional de Artesanía Loewe. Ha sido curadora de espectáculos de arquitectura en el Reina Sofía de Madrid (Minimalismos, MNCARS Madrid, 2001 y Alhóndica de Bilbao.  Proyecto de Bilbao, Bilbao, 2012). Profesora invitada en el Máster en Diseño de Espacios Interiores de Elisava (Universidad Pompeu Fabra de Barcelona), ha estudiado en el Grinell College (Iowa) y en el School of Architecutre de la Universidad Europea de Madrid.

Lucas Muñoz Muñoz

Lucas Muñoz Muñoz is a Spanish designer based in Holland. His work is developed in a variety of media including audiovisual, narrative and material. He develops, mainly through objects, studies on functionality, production, mobility, social relations and sound resonance among others. Surrealism, humor and critical spirit are, on many occasions, tools used to display conversations and understandings about our relationship with the environment through its materiality, manufacturing processes and logistics, relationship with the user or relationship with social and cultural systems in those that develop.

Lucas is a professor at the Masters of Design and Innovation of the IED of Madrid and in the department of Man and Leisure at Design Academy Eindhoven, as well as assistant Doctor in the Design Department of the University of Navarra.

Ramón Úbeda

Ramón Úbeda is a journalist and designer. He started working in the world of design in 1984. The exceptional thing is that he has done it from all fronts: as a journalist, graphic artist, designer, art director and curator. He is a multifaceted person, has collaborated with Spanish and international journals, has published numerous books, has been curator of different exhibitions and practices cultural activism from institutions such as the Signes Foundation or the FAD, from where he promoted projects such as Mater, the first materioteca created in Spain . He develops a wide professional activity as a designer, both graphic and industrial, although he is in the face of artistic director and consultant, working from within the companies, where he feels most at ease. He works in some of the most important Spanish companies, all of them recognized with the National Design Award: BD Barcelona Design, Camper, Metalarte and Andreu World.

Alberto Barreiro

Creative and strategic consultant currently working for Barrabés Group, as well as Strategic Design Teacher (IE, IED) and contributor in a number of creative, social and technology initiatives.

Former Chief Experience Officer of Grupo Prisa, Alberto spent the last

20 years exploring the relation of people with digital media as artist, designer, entrepreneur, business consultant or media executive, working for global digital media players (Yahoo!, ITV, Prisa), technology companies (Telefónica, Samsung) and banking (Santander), but also starting new businesses in the fields of media, technology and creative consultancy, always driven by the aim of trying to make the world slightly more beautiful, useful and meaningful.

Javier Cañada

Javier leads creative work at Tramontana. His responsibility is to assure coherence and top quality of everything the firm does, whether it is strategy, product, communications or narrative. He is one of the pioneers of interaction design in Spain and Latin America. Since 2000, he has written countless articles, founded professional communities and taken part as a speaker in the sector’s most relevant congresses and conferences.

He has worked designing and managing design and user experience at technology consultancies (IconMedialab, Indra, The Cocktail) and for leading startups, as well as founding his own studio (Vostok Studio) in 2007 and making it one of the Spanish benchmarks for quality and working philosophy. An introducer of the concept of system design for interactive products and loyal advocate of history and classics as sources of knowledge, Cañada is known for his Programa Vostok, in which he has trained Spain’s top designers.

Paloma Cañizares

Paloma Cañizares has a degree in Architecture from the Polytechnic School in Madrid, expert in construction pathologies from the Madrid Official College of Architects and obtained research qualifications in 2012. She founded her architecture, interior design and product studio in 2005 (www.palomacanizares.com), executing projects for housing, offices and shops. In 2011 she created PCM Design (www.pcmdesign.es), a designer product and furniture showcase with an interest in publishing and disseminating the works by young talented designers. Today, in addition to these activities, she advises companies on product trends and product development.

She has worked as a teacher for the projects for the Master of Interior Design at the Istituto Europeo di Design and as a tutor for the IED Master EDL on research and design. In 2012 she was awarded the HEINEKEN/AD New Talents Award. She has given conferences at various architecture and design schools and has been a juror on competition panels, including the Design Parade 7 at Villa Noailles. She has also been a board member at DI.MAD (Association of Designers of Madrid).

Nacho Carbonell

I like to view objects almost is if they were living organisms, imagining that they can become alive and able to surprise me with their behaviour. I want to create objects with my hands, so that I can imbue them with my personality. I turn them into objects that communicate and can awaken our sensations and imaginations. In the end, what I want to create are objects with a whimsical side that help us “escape” from our daily lives.’

Nacho Carbonell graduated from Cardenal Herrera CEU University in 2003 and from the Design Academy Eindhoven in Holland on 27 January 2017. He graduated with honours with his projects Dream of Sand and Pump it Up.

After graduating, he created the Evolution collection in 2009, leading to his nomination as Designer of the Year by the London Design Museum and the beginning of his collaboration with the Rossana Orland Gallery in Milan.

In 2010 he was nominated as Designer of the Future by the organisers of the Design Miami Fair. The identity that defines his current style working with organic and rough forms with colourful textures has led to his recognition on the international arena, from private collectors and public institutions.

His work is part of the collections at the FNAC-Fonds National d’Art Contemporain (National Contemporary Art Collection, France), the Groningen Museum, Netherlands, Stedelijk Museum Den Bosh, Netherlands, and in the United States at the MoMA San Francisco, the Art Institute of Chicago and the Mint Museum in Charlotte, North Carolina. All of them attracted by the absolute uniqueness of the materials, techniques applied and forms of his works.

Nacho currently works with his team in Eindhoven, Holland, where he went as a student and later set up his studio in 2007, although his work travels the world to museums and fairs due to his collaboration with galleries including the BSL Gallery in Paris, Rossana Orlandi in Milan and the Carpenters Workshop Gallery in Paris/London/NY.

Izaskun Chinchilla

Doctora Arquitecta por la E.T.S.A.M.. Desde 2001 dirige su propia firma Izaskun Chinchilla Arquitectos. Tiene una dilatada experiencia en docencia. Ha sido investigadora becada en Universidades Internacionales como Columbia University (The Center on Organizational Innovation in Columbia University’s Institute for Social and Economic Research) o Princeton University.

PhD in Architecture from ETSAM. She has run her own firm, Izaskun Chinchilla Arquitectos, since 2001. She has extensive teaching experience. She has been a research fellow at international universities like Columbia University (The Center on Organizational Innovation at Columbia University’s Institute for Social and Economic Research) and Princeton University.

Over 200 national and international architecture journals and publications have made reference to her works. Her projects have been awarded in different calls for proposals (Europan 7, Emilio Larrodera Award, Municipal Housing and Land Company of Madrid, competition for the VIP lounge at ARCO 2016, among many others). She has taken part as a speaker or curator at over 150 forums throughout the world.

Her works have been exhibited at the 8th and 10th Venice Biennale, at the 2009 Europe-Asia New Trends in Architecture exhibition, Innovación Abierta, Fresh Madrid, Young Spanish Architects, at the 5th International Architecture and Design Biennale in Sao Paulo and at international itinerant exhibitions. In 2016, the construction works finished of a Media Library at Garcimuñoz Castle (Cuenca) and the VIP lounge for ARCO 2016.

As an architect, she calls for a deep commitment to innovation. She proposes multidisciplinary exercises in which—via ecology, sociology and science—architecture stands apart from the stylistic discourse to reencounter the complexity of life in the contemporary world. Her contribution to architecture through her projects and research has been recognised with an Honourable Mention in the Arc Vision Prize 2013, which focuses on the careers of female architects round the world.

Blanca Cortés

Blanca Cortés is the manager of the Intellectual and Industrial Property Area of the firm CMS Albiñana & Suarez de Lezo. Specifically, she provides advisory services for disputed and not disputed proceedings on trademarks, patents, designs, authors’ rights, unfair competition, advertising and image rights. She also has extensive experience in the areas of the detention of counterfeit goods and customs. Blanca also advises on these matters in due diligence trade processes, as well as on different aspects of information technologies and data protection. She is a regular professor of the Master of Intellectual Property at the Carlos III University of Madrid, IE and Pons Foundation and is the author of numerous national and international publications on intellectual and industrial property.

Adrián García

Adrián García is a partner at Tramontana and senior interaction designer on the team. His responsibility is to assure quality of the visual syntax for everything that is projected by the studio.

Although his formal education is in audiovisual communications (with a Master in Film Direction from the Cinema Studies Centre of Catalonia), his daily work is supported by many years of experience in extremely important design projects, both in Spain and New York, and as a freelancer and for prestigious agencies.

Before becoming a partner at Tramontana, Adrián worked at the Estudio Mariscal for clients like Camper and Oscar-winning feature films like Chico & Rita. And in his most audiovisual angle, he worked alongside Jorge Drexler on his album Bailar en la Cueva, directing the documentary narrating the album creation process.

Luz Camino

Luz Camino has been working with jewellery for many years. Her dedication and talent have led to her jewellery designs being permanently exhibited at the Victoria & Albert Museum, the City of Paris Museum of Fine Arts and New York’s Museum of Arts and Design. Her pieces have been sold at the upscale Bergdorf Goodman department stores in New York for 15 years and her name appears in books like 21st Century Jewellery Designers and Women Jewellery Designers, among numerous others. She uses rare materials and precious stones in her designs, mixing them without heeding their values, pursuing the sole goal that they are a faithful reflection of her ideas and designs.

Fernando Gutiérrez

Born in London to Spanish parents, Fernando Gutiérrez studied at the London College of Printing (1980–86), graduating with a degree in Graphic Design. He has worked from London, Barcelona, Madrid, Rome and Treviso, with high profile organisations including El Pais Newspaper, Matador Arts Magazine, Colors Magazine, The Prado Museum, Tate Modern, the V&A and The Design Museum.

Fernando has previously worked at CDT Design (London 1986–92), Summa (Barcelona 1990–91) and co-founded Grafica with Pablo Martín (Barcelona 1993–00). In 2000 Fernando left Grafica to become a partner at international design consultancy Pentagram (London 2000–06), before establishing Studio Fernando Gutiérrez (London 2006–present).

Fernando has been a member of the Alliance Graphique Internationale since 1997 and was appointed Royal Designer for Industry by the Royal Society of Arts in 2014.

Massoud Hassani

Born in Afghanistan in 1983, Massoud Hassani moved to Holland in 1998 in search of a new life. As a child in Kabul, he would make all kinds of toys, sculptures and paintings. By the age of 9 he learnt to weld and worked as a car mechanic. So you can imagine it was an enlightening moment when he arrived in the Netherlands and discovered that there was a profession called “product designer”. So, as soon as he was able, he enrolled to study at the Design Academy Eindhoven. Having adopted a new lifestyle and cultural habits, he focused his study to research on building a bridge between those two cultures. He graduated in 2011 and now works from his own studio with his brother Mahmud Hassani in Eindhoven, The Netherlands.

Juan Herreros

Juan Herreros is a professor at ETSAM-Madrid and the director of Advanced Studios of Architecture at Columbia University-NY. He has also taught at Lausanne University, the Architectural Association, IIT and Princeton, among others. Via www.estudioHerreros.com he runs his global, multidisciplinary and committed practice that combines professional, teaching and research work.

His designs have been widely awarded, published and exhibited both nationally and internationally. He recently finished the Ágora-Bogotá Events Centre, the SOLO contemporary art space in Madrid and the remodelling of the MALBA Museum in Buenos Aires, in parallel with the building of the Munch Museum in Oslo and residential housing complexes in Marseille and Casablanca, as well as other projects in Spain, Mexico, Argentina and Uruguay.

Juan Herreros holds the International Fellowship Award from the Royal Institute of British Architects.

London College of Fashion

London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion, from business to design and fashion curation.

With over 70 undergraduate and postgraduate degrees, and 165 short courses across every subject, we encourage our students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give them the skills, opportunities – and above all, the freedom – to put those ideas into practice.

In design, we teach a combination of heritage and radical thinking. Craftsmanship and new technology. Engineering – and in-depth design research. We teach innovative ideas first – and then innovative practice to bring them to life.

Fashion can change lives. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.

2×4 Jeffrey Ludlow

Jeffrey Ludlow is a Principal and Creative Director of the 2×4 Madrid Office. Previously, he lead the New York office in various signage and spatial projects — ranging from events, to exhibitions, to retail — for clients including Nike, Herzog & de Meuron, Kanye West, MoMA, Prada, and was responsible for the information / wayfinding master plan for the new CCTV Headquarters, with OMA/Rem Koolhaas. In Madrid, he has lead the branding and identity of Centro Botín, the identity for the gallery Machado Muñoz the new signage project for Casa Encendida. He also is a profesor at IE School of Architecture and Design, where he teaches about retail design, and general design courses.

He holds a Master of Architecture from SCI-Arc and Bachelors in Architecture from University of North Carolina at Charlotte (2001) and is bilingual in English and Spanish.

www.2×4.org

Ciszak Dalmas

Ciszak Dalmas is a Madrid based design studio founded in 2009 by Alberto Gobbino Ciszak and Andrea Caruso Dalmas.

The studio works across a range of disciplines including architecture, interior, product design and art direction, and has collaborated in the past years with different realities such as Bosa, Bitossi, Loewe, MAX&Co., Muro.exe, Saffron, Zara amongst others. Ciszak Dalmas are also founders of La Clinica Design, a contemporary furniture and object firm.
They are currently holding lectures and design workshops at different academic institutions such as Elisava, IED, Politecnica di Madrid. They have been presenting their work in an international framework, such as the Biennale di Architettura in Venice, Salone del Mobile, Experimenta Design in Lisbon and Design Ambassador in Hong Kong.

Machado-Muñoz Gallery

Machado-Muñoz is the first gallery devoted to signature contemporary design and furniture in Madrid. Specialising in unique pieces and limited editions, our exhibition programme proposes a dialogue between Spanish and international artists.

Machado-Muñoz is a concept gallery established in cities like New York, Milan and London, but still highly innovative in Spain. Its directors—photographer Gonzalo Machado and interior architect Mafalda Muñoz—are starting up this project after years of research and extensive experience in the design, art, image, architecture and interior design sectors.

Each season the gallery showcases a regular exhibition schedule in which they combine pieces from the visual arts, furniture, usable sculpture and limited editions by designers. Machado-Muñoz produces and publicises projects by Spanish designers with an international presence such as Alvaro Catalán de Ocón and Lucas Muñoz.

Ana Domínguez Siemens

Degree in History of Art from the Complutense University of Madrid. He studied “Decorative Arts of the 19th and 20th Century” at Sotheby’s London. Since 1989 he has been dedicated to journalism as a “freelance”, specializing in the world of Design and related topics (fashion, architecture, interior design and art). He collaborates regularly with various media, from design and interior design magazines to cultural supplements of newspapers, both Spanish and international. In 2009, he was awarded the “San Jordi Award for the Best Design Pen” in Barcelona. He has produced catalog texts for designers such as Rolf Sachs (Philips De Pury, New York), Gaetano Pesce (David Gill Gallery, London), Gunjan Gupta (Kochi Biennial, India), Álvaro Catalán de Ocón, Michael Anastassiades, Fredrikson / Stallard , Anton Alvarez (Machado Gallery / Muñoz, Madrid). He has written the books of decorators Luis Bustamante and Jaime Parladé. He has been a member of the jury of the European design prize “Prix Emile Hermés” (Paris); of the “Design, Decoration and Architecture Awards” of the AD magazine or the “Design Award” of the María Martínez Otero Foundation (Santiago de Compostela). He has been part of the Selection Committee of the “Salone Satellite” (Milan), of the “Product Design Madrid” fair or of the Ibero-American Design Biennial (Madrid). He has curated the design area of ​​the fair “Just Mad”; the industrial design section of the “Múltiplos de 5” project (Pepe Cobo y Cía) and the “Fuera de Serie” exhibition at CentroCentro Cibeles (Madrid). For this same center he has carried out a cycle of design exhibitions under the title “D-Space” (social design, sustainable design, 3D printing, self-production and do-it-yourself). She has been involved in the design Masters of the IED Madrid (Jaime Hayon, Clive van Heerden and MischerTraxler). He organized the “Design in Madrid” day for the University of Berlin. At the design festival, FadFest was co-curator with Rosa Pera in the exhibition “Fuera de Lugar” for the Disseny Hub Barcelona. He is curator of the collections of Madrid and Barcelona of the Danish website ADORNO.design, specialized in contemporary design collecting.

Ainara Murillo

Ainara Murillo has been linked to the world of creativity for over 15 years. Conveying ideas, concepts, inspiration and intuition, and creating unexpected connections, with a peculiar vision of the future. First, as an advertising creative, a career that saw her working at some of the most important agencies in the sector. Later, she co-founded her own creative studio, Viernes, where she designed and promoted artistic and cultural projects with the aim of portraying more pleasant and sustainable cities. And recently, as the co-creator of the Food Design Collective, a curatorial collective that explores—via feminine creativity—the limits between design, art and innovation in the field of food. However, her concern and interest in researching and analysing the role that creative professionals will play in a changing future has led her to open her own consultancy studio for professionals in the creative industries that need to redefine and maximise their talent.

Naranjo Etxebarria

N-E is something that is in constant change. It is not a traditional design studio, but is instead a group of people working on contemporary visual culture via concepts.

Founded in 2014 and with headquarters in Madrid, N-E is a flexible team that collaborates with professional talents selected for their is mutual empathy and admiration. The result is a multidisciplinary focus adjustable to all types of projects in different fields.

Every person in N-E has a different function, but they all pursue a single common goal: to resolve every project in the best and most unique way possible.

Rossana Orlandi

After having worked more than 20 years in fashion as a spin yarn consultant for labels such Giorgio Armani and Donna Karan and for her family company, in 2002 she decided to transfer her passion for design as a private collector into an innovative gallery, a platform where to showcase her personal idea of design and lifestyle. She has been working as a curator for several exhibitions in Italy and abroad and she collaborated also with the high end brands in fashion, luxury and lifestyle. Her constant research worldwide has made her one of the most influent person in forecasting young and upcoming designers.

Pascua Ortega

Pascua Ortega was born in Barcelona, studied Law and Economics at university and started his career in the world of New York banking. That is where he started to take his first steps in decoration, which would soon become his profession, returning to Madrid permanently and establishing his decoration and interior design studio in 1977.

His studio currently occupies a singular mid-19th century building, purchased and refurbished by his own means, which is located in the central El Prado neighbourhood of Madrid.

The studio’s work has centred on the concept of haute décor since its inception and encompasses diverse fields, both in the private arena (individuals and commercial companies) and the institutional arena (public and official organisations).

Throughout his professional career, he has designed and decorated numerous private residences and institutional spaces (embassies, paradores, etc.). He has also worked in the hotel and restaurant world with numerous projects (Hotel Palafox, Hotel Playa Victoria, Hotel Adler, Hotel Hesperia Madrid, Hotel Rio Real, restaurants Samarkanda and La Masia, Hotel Posada del Mar (Sotogrande), Gran Hotel Bahía del Duque, etc.).

Jorge Penadés

Born in Málaga (Spain), Jorge Penadés founded his own studio right after graduating from Istituto Europeo di Design in Madrid, with a Master´s degree in experimental design directed by Katharina Mischer & Thomas Traxler. His work has been legitimized by different institutions, galleries and design venues such as the Vitra Design Museum in Germany, the National Museum Design in Sweden, The Aram Gallery in London or Rossana Orlandi in Milan. Recently he received the ´AD Nuevo talento Campari´ award from Spanish Architectural Digest magazine and soon will open his first solo show at Machado-Muñoz gallery.

Gerardo Penas

Gerardo Penas García has a BS in Industrial Engineering from the Polytechnic University in Madrid (PUM) and is currently the manager of the Industrial Design Area at the Spanish Patent and Trademark Office. Spanish representative on the Standing Committee for Trademarks and Designs at the World Intellectual Property Organisation and at the Liaison Meetings organised by the European Union Intellectual Property Office. He is an associate professor of Business Administration and Innovation Management at the PUM.

Pilar Vélez

PhD in History of Art from the University of Barcelona. She is currently the director of the Barcelona Museum of Design, although she has been running museums since 2012. She is also a member of the Catalan Royal Academy of Fine Arts of Saint George and the Royal Academy of Literature of Barcelona. She is particularly interested in relationships between the decorative arts, industrial arts and design, and the history of cultural heritage and collecting from the 19th-20th centuries.

Pilar Vélez is also the author and editor of over 30 books and numerous articles in specialised journals, including some on objets d’art and design.

She has curated many exhibitions and participated in catalogues for several museums and national and international exhibitions, also a member of committees to select works (Barcelona, Madrid, Valencia, Paris, Stockholm, Venice, Vienna, Amsterdam, New York and Cleveland). She is also an art critic.

Toni Segarra

He has a degree in Spanish Studies because he was going to be a writer. Graphic design captured his eye in a German magazine and he started along the route of advertising with his brother when he was 25 years old. First they just did texts and then creative management. Since 1985 and until today, Toni Segarra has accumulated awards and more awards on a long journey through different agencies: Vinizius, Vizeversa, Casadevall Pedreño SPR (he was the S), Delvico Bates and SCPF (he was the S).

He is the only Spaniard on the list of the 100 Top Creative Minds by the magazine Shots. According to a survey done of sector professionals by the magazine Anuncios, Toni Segarra is the best Spanish creative of the 20th century. In May 2009, the publishing house Espasa published his first and to date only book: Desde el otro lado del escaparate (From the Other Side of the Shop Window), a selection of his reflections on the trade.

In 2017 he left *S,C,P,F, the agency he helped create in 1996, to embark on—along with his partner Luis Cuesta—an exploration seeking new work and collaboration scenarios to keep building relationships between brands and their public.

Takk

Takk is a space for architectural production led by Mireia Luzárraga and Alejandro Muiño centred on developing experimental and speculative material practices where nature and culture intersect, with a special focus on overcoming anthropocentrism and renewing disciplinary codes.

Their work has been—among others—part of the 13th International Exhibition of the Venice Biennale, the 1st Orleans Architecture Biennale, the International Architecture Biennale in San Sebastián and the ARCOMadrid International Art Fair, and its projects have been honoured at different forums, where noteworthy awards include the 2011 FAD Ephemeral Architecture Award, selection in the 2014 and 2016 FAD Awards, listing in the last two editions of the Arquia Próxima Awards, and Honourable Mention in the 1st Social Architecture Prize by the Konecta Foundation.

Toolsoffood: Luz Moreno y Anaïs Silvestro

Luz Moreno and Anaïs Silvestro are two visual designers who have a first-hand interest in a universal theme: eating. They founded Toolsoffood in 2015 to explore new culinary production and food tasting possibilities. Above all else, Toolsoffood is defined as a tool: for searching, advice, conception and execution for their clients.

This multidisciplinary studio is devoted to creating sensorial experiences that lead to ties between people and food.

Toolsoffood works by bringing together professionals: chefs, artisans, producers, agriculture and food engineers, as well as catering companies, galleries, artists…. To propose complete, valuable and original projects.

Mischer’Traxler

Katharina Mischer (1982) and Thomas Traxler (1981) form mischer‘traxler studio. Balancing between handcraft and technology, they design objects, furniture, production processes, kinetic or interactive installations and more, thereby focusing on experiments and conceptual thinking within a given context. After graduating from the IM-masters department at the Design Academy Eindhoven and several years of collaboration, Katharina and Thomas founded mischer’traxler studio in Vienna in 2009.

Their works have been displayed in numerous museums and at international festivals and fairs. Projects by mischer’traxler are to be found in the permanent collections of the Art institute Chicago, the Vitra Design Museum and the MAK Vienna. Their projects have won several awards while as a studio, mischer’traxler was also honoured with the ‘W-hotels designer of the future award’ by Design Miami/Basel and W-hotels in 2011 and recently with the ‘Young talent award’ by the Be-open foundation.

Quico Vidal

Quico Vidal runs Nadie, the creative think tank, a brand, strategy and innovation consultancy firm that was founded in Madrid in 2004. The firm has worked for brands like Swatch, Camper, a brand for which Vidal was creative director, the Telefónica Foundation, Aristocrazy, Amadeus, Puig, Canal+, Colección Solo, Photoespaña and Malababa. With a BA in Sociology, specialising in Consumer Sociology, he is a guest professor for several post-graduate degree programmes and a contributor to the Spanish edition of Port Magazine. He also develops his personal creativity in the fields of sculpture and photography.

Joe Lozano

Joe Lozano is a designer focused on business consulting. He helps companies build moments that improve metrics, offering solid narratives and functional contexts. He is obsessed with typography, David Lynch’s shots and potato omelette.

Currently he shares ideas at Erretres, managing digital product design.

He is also a UXD consultant at the McKinsey strategic firm, teacher at the Ironhack product school, and a speaker in specialized forums such as Google, ISDI, UNIR, and Experience Fighters.

He has worked on projects for major brands such as El País, Movistar, Iberia, Endesa, Iberia Express, Rodilla, Domino’s Pizza, Balearia, Toyota, GNF, BBVA, Santander, and Bankia.

 

Mathias Schwartz-Clauss

Mathias Schwartz-Clauss holds an MA in art history and philosophy of Ruhr-Universität Bochum (Germany). As a curator at Vitra Design Museum from 1992 to 2013 he accounted for comprehensive exhibitions and publications on Ron Arad, Charles and Ray Eames, Frank Lloyd Wright, Jean Prouvé, Fernando and Humberto Campana, and on the collection of the museum’s founding director Alexander von Vegesack, as well as on future office scenarios, Italian design and photography, flexible dwelling, minimalism, and the relations of design and Pop Art. Since 2013 he is director of Domaine de Boisbuchet’s summer academy in France, where he continues curating design and architecture exhibitions. He has been guest lecturer at Universität Freiburg, l’Université de Poitiers, and l’ENSAD in Paris.