Inspiring creation. The experience of flying is transformed into a large installation that is disembarking at the festival at the hands of Iberia Airlines.
Iberia has been teaching us about design for over 90 years: via the aerodynamics of its airplanes, the care taken in designing the cabins, the lovely uniforms of the crews… A relationship between creativity and travel that, during the Madrid Design Festival, shows how it wants to make us fly in a whole new way via From Madrid to Heaven, a large-scale installation at the Only YOU Hotel Atocha . For some time now, Iberia has been supporting talent and creativity in different cultural fields through the initiative Talentoabordo (TalentAllAboard), which will be showcased at the festival by creative studio Preforma from Barcelona. The installation is an immersive creation that takes visitors into the sky/Heaven—and hence its name—thanks to a healthy dose of imagination and great design.
Date: From February 1 to 28
Location: Only You Hotel Atocha
Entrance: Free admission until full capacity