MARCA, is a collection of objects for daily use, the result of collaboration between selected designers and manufacturing companies located in the province of Turin. The project is promoted and supported by the Turin Chamber of Commerce, in collaboration with the Piemonte Agency, and is conceived and curated by Barbara Brondi and Marco Rainò.
MARCA represents the excellence of the territory of Turin, activating a fruitful cooperation between institutions, designers and companies with the aim of improving the creative abilities of designers and the consolidated technical knowledge of manufacturers.
The project is based on the assumption that objects can tell a story, express a thought and can reveal the creativity and "know-how" of the designer and manufacturer, qualities that certainly do not lack the business background of Turin and deserve to be known in Italy and abroad.
The objects included in the MARCA catalog are designed to be easily assembled by the end user. The production of all components is managed by the company, while the object in its final configuration is created by the user that combines the parts included in a kit with the help of useful graphic instructions to guide the end user through the phases of assembly. The assembly is always characterized by a great possibility of interpretation by the user, ensuring a wide range of combinations between the various parts that make up each object and a certain "uniqueness" of the final product.
Dates: February 6 to 27
Visiting hours: Tuesday to Friday from 4pm to 9pm. Saturdays and Hollydays from 11am to 9pm
Place: Central de Diseño_DIMAD