Rado, a Swiss watch brand that has been linked to the world of design since its inception, will present the second edition of the Rado Star Prize Spain during the Madrid Design Festival, for which it is the main sponsor. Rado has extensive experience in participating at festivals associated with fashion, design and art and supporting emerging creators, as it is a regular attendee at Paris Design Week, NYCxDesign, Vienna Design Week and Design Shanghai, among many others.
Rado Star Prize is an international competition that has been held in numerous countries, including Switzerland, the United States, France, the United Kingdom and Austria. In its quest for new talents in the design world for this new call, Rado has invited young designers to respond to the topic Timelessness of Materials, with the objective of giving priority to raw materials and developing works that will remain unaltered over the course of time.
It seeks avantguard and innovative projects that consider time from the perspective of the materials employed. The projects can belong to the fields of interior, industrial or technological design. The finalists, whose projects will be on view at this exhibition, will be selected by a jury of influencers representing the world of design: Hakim El Kadiri, Inma Bermúdez, Ana Domínguez Siemens, Andreu Carulla and Lidewij Edelkoort.
The winner will receive € 5000 in cash and a Rado watch. Further, along with the other finalists, the winner will have the chance to exhibit his or her creation in the Espacio Rado from 4 to 22 February as part of the Madrid Design Festival. A ‘people’s choice award’ will also be called, selected from among public votes at the boxes that will be installed in the Espacio Rado at COAM and via online voting on the website http:.radostarprize.rado.com. spain, from the first day of the exhibition and until the winners are announced. The winner of the people’s choice award will receive a Rado watch.