Total design
16:00 a 16:45

Total design is predicated on the notion that designers like to have control. Lyndon Neri and Rossana Hu believe that by critically engaging with other disciplines and breaking from the confines of "architecture" they can actually produce better work.

Neri&Hu's interdisciplinary process is driven by their stance on design agency in a global economy. It is easy to associate industrial, product and furniture design with commerce and thus, commercial pressures. However, the Bauhaus movement started out in the mid-20th century as a reaction and resistance to industrialization and mass production. It liberated the designer from creating environments out of ready-made catalogs.

During this conference it will be discussed how adopting total design, it is possible to create immersive environments where the atmosphere is composed not only by the architectural structure itself, but also by its finishes, lighting, furniture, art works, hardware and even signaling. 

Major Conferences
COAM. Salón de Actos
Friday, February 14
4pm - 4:45pm

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