Lidewij Edelkoort is arguably the world’s most famous trend forecaster. Her company Trend Union produces forecasts which are used by strategists, designers and market leaders at brands in all price points. Her clients work on diverse consumer goods and services, from design and interiors to communication, textiles, food and fashion. Edelkoort is also a publisher, humanitarian, educator and exhibition curator. In 2011, she launched an interactive online trend forum called Trend Tablet. Since 2015, she is Dean of Hybrid Studies at Parsons in New York where she has established a Masters in Textiles and New York Textile Month each September. She is the writer and activist behind the Anti_Fashion Manifesto and has become the spokesperson of this movement. Edelkoort has been named by TIME Magazine as one of the Most Influential People in Fashion and by Icon Magazine as one of the Most Influential People in Design.