Inma Bermúdez

She began her professional career in various product design studios in Germany. In 2007 she returned to Spain and founded her own.

She collaborates with large international companies such as IKEA and Zaozuo, and national companies such as Lladró and Marset. She complements her work teaching classes and workshops in different national schools. In 2016, she receives the AD prize for the designer of the Year.

Ilenia Martini

Neni Studio is a global communication agency focused on empowering brands to tell their stories. Co-Founded by Ilenia Martini and Chris Filippone. We work with international lifestyle and design brands to strategically analyze the market, develop distinctive creative concepts and build a strong and sustainable cultural position. Providing creative content, brand development, influencer campaigns, and social media marketing solutions, we aim to drive the execution with a data-driven approach. Since 2014 we’ve worked with Hem, Nichetto Studio, Diabla, De La Espada, Zaozuo, Vitra. Ilenia Martini has an educational background in Communication and Direction of Photography. In 2008 she moved to New York where she worked as a photo editor, digital tech and photographer for a variety of interior design publications until about 2011 when she started building her online presence through social media. Since then, through Neni Studio, Ilenia has been building social media strategies and content for brands bringing them to hundreds of thousand of followers establishing Neni as leaders in digital communication. Featured on Elle Deco, Huffington Post, Buzzfeed, Dezeen, iGnant, Journelles

Andrew Waugh

Andrew is a founding director of Waugh Thistleton Architects, a world leading architecture practice with a special interest in the use of engineered timber. Over the last 20 years of practice Andrew has designed a number of award winning schemes from cinemas to synagogues, social housing to shopping centres. A dedicated advocate of low carbon construction Andrew encourages clients to look at new technologies and innovative methods of construction. He was responsible for the design of the pioneering Stadhaus, the first tall urban housing project to be constructed entirely from pre-fabricated solid timber. Andrew was awarded the RIBA President’s Medal for Research for this project in 2010. Waugh Thistleton Architects have been shortlisted this year for the prestigious Stirling Prize for their design of Bushey Cemetery in north London constructed from rammed earth. Driven by a passion for design Andrew continues to research from within the practice. He lectures across the world with a focus on sustainability, timber construction and the future of architecture. Andrew is a visiting Professor Architecture at The University of Sheffield.

Jan Boelen

Jan Boelen (b. 1967, Genk, Belgium) is artistic director of Z33 House for Contemporary Art in Hasselt, Belgium, artistic director of Atelier LUMA, an experimental laboratory for design in Arles, France, and curator of the 4th Istanbul Design Biennial (22 Sep–4 Nov 2018) in Istanbul, Turkey. He also holds the position of the head of the Master department Social Design at Design Academy Eindhoven in the Netherlands.

Since the opening, Z33 House for Contemporary Art has been fashioning projects and exhibitions that encourage the visitor to look at everyday objects in a novel manner. It is a unique laboratory for experiment and innovation and a meeting place with cutting-edge exhibitions of contemporary art and design. With Z33 Research, design and art research studios established in 2013, Boelen is transforming Z33 from exhibition-based to a research-based institution. At the initiative of Z33 and the Province of Limburg, Manifesta 9 took place in Belgium in 2012. As part of his role at Z33, Boelen curated the 24th Biennial of Design in Ljubljana, Slovenia, in 2014.

Boelen holds a degree in product design from the Media and Design Academy (now the LUCA School of Arts) in Genk, Belgium.

Petrus Palmér

Petrus resides in Stockholm with his family. After earning a degree in Industrial Design he started the award-winning design studio Form Us With Love with two partners. The studio quickly gained recognition and designed furniture for design brands spanning from IKEA to Cappellini. After 10 years as a practicing designer, Petrus went from being a designer making things to a designer making things happen. Realized that design could be applied to entrepreneurship and eager to shake up the interior design industry, he launched his own brand, Hem in 2014.

Hem is built on the love for pioneering design. A straightforward direct-to- customer model allows Hem to conceive and manufacture trailblazing design of the highest quality and to make it available to an international audience. Home offers over 400 products available in 34 nations. Hem is Swedish for ‘home’ and the company was founded in 2014 and is based in Stockholm. Working with the most relevant designers of today, including Max Lamb, Luca Nichetto, Pauline Deltour, GamFratesi and Philippe Malouin.


At MYCC Architecture Firm they have been exploring new ways of inhabiting cities for over a decade. From delving into the specific needs of different user profiles, they work with scales, construction solutions and architectural responses, always awaiting the latest innovations. This interest in innovation in the urban environment, along with the diversity of users and contexts they deal with, leads them to develop wide ranging designer construction solutions matched to each project type, from traditional in situ execution systems to sophisticated industrialised models. Their projects are based on their interest in creating architecture that is committed to the planet. Their architecture is also characterised by the use of flexible design solutions that multiply the perception of space and optimise the limited square metres of modern-day urban housing, introducing crossed visuals and making light an essential feature.

Alberto Barreiro

Creative and strategic consultant currently working for Barrabés Group, as well as Strategic Design Teacher (IE, IED) and contributor in a number of creative, social and technology initiatives. Former Chief Experience Officer of Grupo Prisa, Alberto spent the last 20 years exploring the relation of people with digital media as artist, designer, entrepreneur, business consultant or media executive, working for global digital media players (Yahoo!, ITV, Prisa), technology companies (Telefónica, Samsung) and banking (Santander), but also starting new businesses in the fields of media, technology and creative consultancy, always driven by the aim of trying to make the world slightly more beautiful, useful and meaningful.

Manuel Jiménez García

Manuel Jiménez García is the cofounder of Nagami, a furniture design and production startup based in Ávila. He is also the cofounder and director of madMdesign, a computational design studio based in London. He has a degree in Architecture from the Madrid Universidad Europea and a MA in Architecture & Urbanism (Design Research Laboratory) from the Architectural Association, London. His works have been exhibited at internationally renowned museums including the Centre Pompidou (Paris, France), Vitra Design Museum (Basel, Switzerland), Zaha Hadid Gallery (London, United Kingdom), Canada Design Museum (Toronto, Canada), the Royal Academy of Arts (London, United Kingdom) and the Victoria & Albert Museum (London, United Kingdom). Manuel works as an academic at the Bartlett School of Architecture UCL (London), where he leads the postgraduate programme MSc/MRes Architectural Computation (AC), and is also the cofounder of the research Design Computation Lab, and professor of the RC4 Group in the Master’s of Architectural Design (AD). His endeavours also extend to curating events like Plexus, a multidisciplinary conference series based on computational design.


Elena Zapico and Raquel Buj are the cofounders of ZAP&BUJ and they are both architects and fashion designers. They met in 2015 while studying a postgraduate course on Architecture, Fashion and Design at ETSAM and started to weave their interests together. They founded their brand the next year and started to participate in interdisciplinary tenders. In 2017, ZAP&BUJ won the Samsung Ego Innovation Project with their project Wall Dress at the MBFWM (Mercedez Benz Fashion Week Madrid). In 2018 they were finalists in Vogue’s award Who’s on Next 2018. They recently returned to the catwalks at EGO- MBFWM SS 19 to present their collection ‘Growing Landscapes’ and they won the Matadero-Madrid EmprendeModa grant for emerging initiatives from the creative industry and were selected for the Ibero-American Biennial of Design (BID) 2018 event. And now they are preparing the Master’s of New Skins: Smart Fabrics & Wearables at the Innovation Lab-IED Madrid and, in parallel, lecturing at classes and workshops in several universities, working with designers and developing their own brand.

Josep Maria Mir

Josep Maria Mir (Barcelona, 1949) is the executive creative director, partner and founder of Summa, a pioneer branding consultancy in Spain. Mir has spent his entire life devoted to creativity and design. After forming part of the graphic studio Mir & Nolla and establishing his own personal office, in 1989 he founded Summa along with Conrad Llorens, a consulting firm that won the National Design Award and where they take responsibility for the graphic conceptualisation of projects, as well as running and supervising the teams that are involved with them. For over two decades, he has been the vice-president of ADGFAD, director of the LAUS Awards, member of the FAD Board of Directors and board member of the BCD Foundation. He has also worked as the director and lecturer in the EINA Department of Graphic Design, as well as a lecturer and tutor for thesis projects at Elisava. He has also been the Spanish representative at several general assemblies of the International Council of Graphic Design Associations (ICOGRADA) and a member of advisory committees at important public institutions including MEAC, the Olympics office for the Barcelona 1992 candidature and the Cultural Division of the Barcelona City Council. His work has been recognised with several awards; he is fascinated by shapes and has an excellent sense of humour.

Lemons Bucket

ArchViz Studio located in Madrid. Founded in September 2014 with the mission of offering high quality architectural visualisations that could convey the ideas and emotions contained in architectural spaces. Lemons Bucket is made up of architecture and audio-visual communication professionals. It has worked with studios and on projects throughout the world.

Benjamin Hubert

Benjamin Hubert is an award-winning British design entrepreneur, and founder of creative agency, LAYER. LAYER is focused on experience-driven design for both the physical and digital worlds. Led by Benjamin and a growing creative team, LAYER is partnering with forward-thinking brands – including Nike, Google, Bang and Olufsen, Samsung, Braun, Fritz Hansen and Vitra– to create products that will help define the way we live, work and communicate in the future, from A.I to smart wearables and furniture systems, to the next generation of media devices and mobile communication tools.

Tres Tipos Gráficos

Tres Tipos Gráficos is a design studio founded in Madrid in 2003 by Alberto Salván and Nicolás Reyners. It is recognised as one of the leading studios with extensive experience in the field of culture and design of publishing products. It also executes projects on identity, websites, communication and packaging. Tres Tipos Gráficos is made up of art directors, designers and experts in the field of communications, a human team that is rounded out by a flexible staff of specialists and contributors who adapt to the needs of each project. ‘We like to work hand in hand with big and small clients on projects that represent a challenge. We base our solutions on strong concepts that yield solid, genuine and long-lasting results.’ Its work has been recognised with diverse awards and publications, where a few that merit mention are the awards Gràffica 2015, D&AD 2015 Wood Pencil, numerous Laus awards between 2010 and 2018, the Top Fedrigoni Award 2013, 2012 Type Directors Club and the PHotoEspaña award for Best Photography Book 2012. The partners have long careers related to teaching at numerous educational institutions, which helps them to consolidate their knowledge in the field.

Made of air

Daniel Schwaag is an expert on materials and production, with experience in new technologies produced at a microscopic level, and their application to production materials. As cofounder of Elegant Embellishments and Made of Air, he coordinated the complex design and production of Prosolve370e, a modular façade that reduces pollution in city air. He has extensive experience in computer aided design and in form-finding, the search for efficient systems and structures that supply more people with fewer resources. He is a mentor at Hybrid Plattform, UdK Berlin and publisher of the online journal SLAB Mag. With over 10 years’ experience in the design, manufacture and development of fashion and household accessories, Adele Orcajada investigates the relationship between design, materials and the circular economy. She has worked as a materials researcher at several material libraries in London, coordinating exhibitions and presentations for designers and architects seeking new materials for their projects. As a partner of MaterialDriven, she launched a materials library at The Building Centre in London, where they exhibit innovative materials for professionals and visitors who are looking for solutions for a sustainable future.

Isabel Guimarães Costa

On her professional and academic course, Isabel Guimarães Costa began by graduating in Food Engineering – Biotechnology at the Universidade Católica do Porto, and did several types of training in management, business and marketing in Portugal (PADE/AESE) and abroad (Harvard, London Business School, INSEAD). For 20 years she developed her professional activity at Sonae Distribution, going through several roles and jobs at the stores operational areas, in management, coordination on the development of new management models, brands and business, where the commercial area was the most important. She was in charge of several of those areas as a member of the administration council. In March 2011 launched her career as an entrepreneur, together with her husband João Tomás, on sole projects that intend social and economic development of more remote regions of the country with special notice for the Burel Factory Project (the recovery of a factory, its machinery and knowledge of the wooly fabrics in Manteigas) and the Penhas Douradas Food Project (an innovative approach to gourmet food products made with ingredients from Serra da Estrela). Burel Factory has nowadays 4 stores, all in Portugal and more than 700 clients across 35 countries. All these projects had its beginning on the work developed around tourism, the Casa das Penhas Douradas, which opened in 2006.

Carlos Galán

CEO and founder of Subterfuge Records, perhaps the independent record company with most prestige in recent decades. Artists such as DOVER, LOS FRESONES REBELDES, MARLANGO, NAJWA, FANGORIA, AUSTRALIAN BLONDE, ANNI B SWEET and VIVA SUECIA have featured in the pages of its catalogue over the years. The label has wisely understood how to adapt in the digital era, taking on a 360º strategy as its own, and working globally with both artists and brands. He has been lecturing at universities and business schools for years, sharing his life and professional experiences.

Cristian Zuzunaga

Cristian Zuzunaga is a young artist who has converted his surname into a brand. He dropped out of university biology studies and left his career as a professional model behind to study design in London, where he started to develop his own language based on pixels that led him to set up his own company, devoted to design, textile production and furniture. He combines his production at Zuzunaga with special collaborations for different companies and institutions, and the exhibition of his artworks at galleries all around the world.

Lidewij Edelkoort

Lidewij Edelkoort is arguably the world’s most famous trend forecaster. Her company Trend Union produces forecasts which are used by strategists, designers and market leaders at brands in all price points. Her clients work on diverse consumer goods and services, from design and interiors to communication, textiles, food and fashion. Edelkoort is also a publisher, humanitarian, educator and exhibition curator. In 2011, she launched an interactive online trend forum called Trend Tablet. Since 2015, she is Dean of Hybrid Studies at Parsons in New York where she has established a Masters in Textiles and New York Textile Month each September. She is the writer and activist behind the Anti_Fashion Manifesto and has become the spokesperson of this movement. Edelkoort has been named by TIME Magazine as one of the Most Influential People in Fashion and by Icon Magazine as one of the Most Influential People in Design.

Hermanos Berenguer

Graphic design studio made up of Nieves and Mario Berenguer, with over 20 years’ experience creating art books.

Its clients include: Barcelona City Hall, the Antoni Tàpies Foundation, the Catalunya-La Pedrera Foundation, Joan Miró Foundation, “la Caixa” Foundation, the Telefónica Foundation, ICO Museum, MACBA Contemporary Art Museum of Barcelona, the Barcelona History Museum, Reina Sofía National Art Museum, the Picasso Museum of Barcelona, Virreina Image Centre and the Württembergischer Kunstverein Stuttgart.

Their books have been published by Ediciones Anómalas, Éditions Bessard, Hatje Cantz, JRP Ringier, La Fábrica, Mack Books, RM, Spector Books among others. They have been honoured with several Laus awards, including for the years 2012, 2015, 2016, 2017 and 2018. In 2016, the book Die Traumadeutung by Joan Fontcuberta was awarded the Best Photography Book of the year by Photoespaña.

El Último Grito

El Último Grito (Rosario Hurtado and Roberto Feo) produces work that responds to an ongoing investigation into the nature and representation of systems. This work is as much the means to analyse and advance their ideas in the subject as it is the object of the investigation itself. Their outcomes, collisions of objects, film, text, sound, graphics and constructions, are presented in various contexts ranging from publications and installations in public spaces to curatorial, editorial and academic projects. El Ultimo Grito sees their academic activity as an extension of their public work, bringing their experimental approach into the academic realm. Roberto Feo is Professor of Design Practice at Goldsmiths, University of London and Rosario Hurtado co-directs the MA Space and Communication at HEAD_Genève. As part of their current academic activity they have created the research unit: Vehicles for Experimental Practice, based in Goldsmiths University London, of which first outcome is the experimental practice journal Multiplexer. El Ultimo Grito’s work has been widely published and exhibited internationally and it is part of numerous permanent collections including CNAP (Centre National des Arts Plastiques) in Paris, MoMA (Museum of Modern Art) and the MAD (Museum of Art and Design) both in New York, Stedelijk Museum in Amsterdam, Museum of Glass in Shanghai and the Victoria & Albert Museum in London.

In 2012 they have received the prestigious London Design Gold Medal , in recognition for their unique contribution to design.


Jaime de la Puente is a computer engineer and graphic designer. He has worked at companies like Disney and Springfield (Cortefiel), although for several years now he has been the man behind Imborrable: a startup, online shop and stationery firm.

To the cry of ‘Paper is not dead’, Imborrable offers individuals and companies the chance to acquire original and creative notebooks of the most diverse kinds imaginable. Covers with tiles, planners without dates and even leftybooks, notebooks for the left-handed! In addition to his work with Imborrable, Jaime develops logos and does freelance design jobs, as an expert in branding, identity and editorial design.

Romero Vallejo Arquitectos

Romero Vallejo is a studio of architecture, interior design, product design and creative management, founded by architects Sara Romero and Mariano Vallejo.

Romero Vallejo’s studio specialises in comprehensive project development, from the creation of a concept to its complete execution. This lets them handle all facets of a project from beginning to end, eliminating any limits between different design disciplines.

For their architecture and interior design projects, they deal with both the conception and technical approach to the final execution, also handling landscaping and even graphics applied to spaces. Unifying all of these issues lets them provide the total coherence they like a project to convey, as well as ensuring its economic viability by managing the planning from the start, including cost control, execution timelines and procurement.

In the scope of creative direction and brand identity, the studio advises companies in identifying a style and constructing their image. This ranges from creation to communication mediums: branding, website, photography, catalogues… to designing spaces like shops and stands.

In both cases, they design custom furniture and facilities, which they produce in collaboration with a well-established network of craftspeople, professionals and companies. This has naturally brought them into closer contact both with product design and the creative management of collections for firms in the contemporary design sector.

José María Ezquiaga

José Mª Ezquiaga is a Doctor of Architecture and Lecturer in Urban Planning at the Superior Technical School of Architecture at the Polytechnic University of Madrid.

He has held posts with diverse urban planning responsibilities in Madrid’s local and metropolitan administrations. At present, as an independent professional, he runs the Ezquiaga Arquitectura Sociedad y Territorio office.

Over the course of his professional career, he has been honoured with several awards and recognitions, including: the 2013 Award at the 12th Spanish Biennial of Architecture and Urban Planning, the 2012 European Urban Planning Award from the European Council of Spatial Planners, the 2005 National Urban Planning Award, the Research Award at the 2012 Ibero-American Biennial of Architecture and Urban Planning, the European Gubbio Award from the Italian Associazione Nazionale Centri Storico-Artistici in 2006 and 2012, and the Extraordinary Doctorate Award from the Polytechnic University of Madrid.

In recent years he has centred his academic and professional interests on theoretical research and design integration at the different geographic and social levels that shape both the territory and the city. His projects have been his medium for experimenting and researching on the contemporary landscape creation process.

At present, he is the Dean of the Official Architects’ Association of Madrid, President of the Architecture Foundation and Vice-president of the Inter-professional Unión.

Juan Santa-Cruz

Cofounder and Creative Director of espadaysantacruz studio

Director and Professor of the International Master of Photography in Digital Cinema EFTI

Formed in varied fields like Philosophy, Informatics and Photography, Juan Santa-Cruz is a photographer specialized in illumination. Since 2008, he works along with Miguel Espada in espadaysantacruz studio, based in Madrid. Their projects deal with image and new technologies, and aim to generate visual and interactive experiences with their own personality. This is achieved thanks to Santa-Cruz and Espada’s involvement in the creative process. Their works have won different awards such as Cannes Lions, Laus, Sol de Oro, premios C de C, among others.

Nowadays, Juan Santa-Cruz is focused on photographic direction for advertising and music videos, as well as in production design for commercial and artistic professionals.

300.000 km/s

Mar Santa Maria Varas and Pablo Martínez Diez are co-founders of 300.000 km / s (, a professional firm of urban planners, architects and engineers that provides design, data analysis and consulting services for cities. Both are architects for the ETSA of Barcelona and professors at the IAAC and the UPC Foundation.

At 300,000 km/s, they develop services of urban analysis, cartography and planning, as well as digital humanities tools and projects with the aim of helping urban stakeholders make better data -driven decisions.

Their projects have been recently exhibited at the International Biennial of Architecture of Buenos Aires 2017, the Venice Biennale 2016 and the Art Institute of Chicago, among others.

Jeffrey Ludlow

Jeffrey Ludlow is a Principal and Creative Director of the 2×4 Madrid Office. Previously, he lead the New York office in various signage and spatial projects — ranging from events, to exhibitions, to retail — for clients including Nike, Herzog & de Meuron, Kanye West, MoMA, Prada, and was responsible for the information / wayfinding master plan for the new CCTV Headquarters, with OMA/Rem Koolhaas. In Madrid, he has lead the branding and identity of Centro Botín, the identity for the gallery Machado Muñoz the new signage project for Casa Encendida. He also is a profesor at IE School of Architecture and Design, where he teaches about retail design, and general design courses.

He holds a Master of Architecture from SCI-Arc  and Bachelors in Architecture from University of North Carolina at Charlotte (2001) and is bilingual in English and Spanish.

Daniel Germani

Daniel Germani is the Creative Director and Founder of Daniel Germani Designs, a firm that specializes in custom modern furniture, interior design and architectural renovation. After earning his architecture degree in his country of Argentina, Daniel spent eight years in Europe working in various creative and entrepreneurial endeavors. While his firm is based out of Phoenix, Arizona, Daniel travels the world doing collaborative design work with leading global brands such as Cosentino, Brown Jordan Outdoor Kitchens and Riva 1920. ASA-D2, an outdoor kitchen designed in partnership with Dekton by Cosentino and Brown Jordan Outdoor Kitchens, has earned top industry accolades such as the Interior Design 2017 Best of Year (BOY) Award for Outdoor Furniture and a finalist in the 2017 NYCxDesign Awards, among others. ASA-D2 has also been featured in leading media outlets, including Architectural Digest, ELLE Décor, LUXE Interiors + Design, Surface, Design Milk, Modern Luxury, Interior Design, Mansion Global, The LA Times, and more. Daniel’s global design leadership has earned him several panel engagements at top industry conferences and fairs: The Montreal World Design Summit, panels at London’s Clerkenwell Design Week, and at the 2017 and 2018 Kitchen and Bath Industry Show (KBIS). Daniel’s aesthetic is influenced by the Bauhaus, Oscar Niemeyer, Le Corbusier, Mies and Frank Lloyd Wright, and his philosophy is simple: good design should always be honest and inspiring.

Gabriela Lendo


I believe in beauty, simplicity and honesty. They guide everything I do. The products I develop, the clients I work for, the food I prepare for my guests.

A good example of my work at Tramontana is @chefBNE, a transmedia food and history project designed to reposition the National Library of Spain and help them reach a broader audience. We designed a 12 video series with Spains’ most prominent chefs, food bloggers and food historians to date. You can follow the project on Twitter to learn more.

On the side, I’m developing What’s Fresh, a mobile app to help you know what fruits and vegetables are in season right now and editing a short documentary on women, heritage and food in the state of Oaxaca, Mexico.

Last year I was selected by Imagine Food Tech Basque Culinary Center to participate in their 10 day innovation program to create world changing solutions to the challenges of our food system. Here’s a glimpse of that journey.

I used to have a pop-up called La Fonda where I cooked and shared the flavours of my native Mexico with other adventurous foodies. I’ve shared my experience in this interview with VICE Spain and have partnered with VizEat for a behind the scenes peek into one of my private dinners in this video for Canal Cocina.

Dagmar Kestner

Dagmar Kestner is creating work at the intersection of fashion, textile and sculpture.

By enhancing the traditional techniques of Macramé and Cavandoli she developed a signature weaving style.
Her sculptural leatherobjects and showpieces have been showcased internationally at exhibitions in galleries, and museums and are used for stage-performances and videos.

The German-Romanian designer completed her Master’s degree in Fashion Artefact at LCF London and assisted various London, Copenhagen and Berlin based designers. Amongst those Henrik Vibskov, Helle Mardahl and the former avant-garde label Vilsbøl de Arce.

Next to the project based works, Dagmar is creating and developing commercial pieces in limited edition under the acronym ‘989’. These are primarily made from the production remnants of luxury goods manufacturer and produced in Transylvania, her place of origin.

Jasper Morrison

Jasper Morrison was born in London in 1959. He graduated in Design from Kingston Polytechnic in 1982. Then he attended the Royal College of Art for postgraduate studies, which included a year at Berlin’s HdK art school.

Upon graduation Jasper set up his Office for Design in London in 1986. He established himself with two installations: Reuters News Centre at Documenta 8 in Kassel in 1987, and Some New Items for the Home, Part I, at the DAAD Gallery in Berlin as part of Berlin Design Werkstadt in 1988. Jasper’s earliest designs were produced by Aram and SCP in London, Neotu in Paris, FSB in Germany and Cappellini in Italy. In 1989, he began collaboration with Vitra with the exhibition Some New Items for the Home, Part II, at Milan’s Furniture Fair. He went on to form Utilism International with Andreas Brandolini and Axel Kufus, providing exhibition design and town planning services. In 1994 Jasper began a consultancy with Üstra, the Hanover transport authority, designing a bus shelter and then the new Hanover tram. Further collaborations began in this period with projects for the Italian companies Alessi, Flos and Magis, and the German porcelain manufacturer Rosenthal.


Katharina Mischer (1982) and Thomas Traxler (1981) form mischer‘traxler studio. Balancing between handcraft and technology, they design objects, furniture, production processes, kinetic or interactive installations and more, thereby focusing on experiments and conceptual thinking within a given context. After graduating from the IM-masters department at the Design Academy Eindhoven and several years of collaboration, Katharina and Thomas founded mischer’traxler studio in Vienna in 2009.

Their works have been displayed in numerous museums and at international festivals and fairs. Projects by mischer’traxler are to be found in the permanent collections of the Art institute Chicago, the Vitra Design Museum and the MAK Vienna. Their projects have won several awards while as a studio, mischer’traxler was also honoured with the ‘W-hotels designer of the future award’ by Design Miami/Basel and W-hotels in 2011 and recently with the ‘Young talent award’ by the Be-open foundation.

Daan Roosegaarde

Dutch artist and innovator Daan Roosegaarde (1979) is a creative thinker and maker of social designs which explore the relation between people, technology and space.

Roosegaarde has been driven by nature’s gifts such as light emitting fireflies and jellyfishes since an early age. His fascination for nature and technology is reflected in his iconic designs such as Smart Highway (roads which charge from sunlight and glow at night), Waterlicht (a virtual flood) and Smog Free Project (the largest outdoor air purifier in the world which makes jewellery from smog).

Roosegaarde graduated from The Berlage Institute with a master in architecture. He founded Studio Roosegaarde in 2007, where he works with his team of designers and engineers towards a better future. Together they develop ‘Landscapes of the Future’ building smart sustainable prototypes for the cities of tomorrow.

Roosegaarde is a Young Global Leader at the World Economic Forum and named Artist of the Year 2016 in The Netherlands. Roosegaarde has won the London Design Innovation Medal, the INDEX Design Award, the World Technology Award, two Dutch Design Awards, the Charlotte Köhler Award, and China’s Most Successful Design Award. He exhibited at the Design Museum in London, Stedelijk Museum Amsterdam, Rijksmuseum Amsterdam, Tate
Modern, Tokyo National Museum, Le Musée des Arts Décoratifs Paris, Victoria & Albert Museum and various public spaces in Europe and Asia. Selected by Forbes and Good 100 as a creative change maker, Daan Roosegaarde shares his visionary ideas frequently at conferences across the world such as TED and Design Indaba.

Abbott Miller

Abbott Miller has evolved a design practice that crosses from page to screen to interior environments and objects. Embracing the role of editor, writer, and curator in many of his exhibition and publications, he has used design as a way of exploring and interpreting art, architecture, public space, performance, fashion and design. Before joining the New York office of Pentagram as a partner in 1999, he founded Design/Writing/Research, a multidisciplinary studio that pioneered the concept of the “designer as author.”

Miller has created identities, exhibitions, books and websites for clients including the Guggenheim Museum, the Barnes Foundation, the Art Institute of Chicago, the Museum of Modern Art, the Metropolitan Museum of Art, the Cooper Union, Harley-Davidson, Sotheby’s, the Nature Conservancy, Vitra, and Baltimore Center Stage. He has designed wallcoverings for Knoll, and patterns for Formica. Since 1997, as editor and designer of 2wice, he has created a dramatic body of work devoted to performance and visual art in a series of award-winning publications and apps that have pioneered new platforms for dance.

Abbott has written extensively about design; his books include Design/Writing/Research: writing in graphic design, The Process of Elimination: The Bathroom, the Kitchen, and the Aesthetics of Waste, The ABC’s of snl: The Bauhaus and Design Theory, Swarm, and his monograph, Abbott Miller: Design and Content. His work is included in the permanent collections of the Cooper Hewitt, Smithsonian Design Museum, the Art Institute of Chicago, and the San Francisco Museum of Modern Art.

He is a member of the Alliance Graphique Internationale, AIGA, and SEGD. Abbott and his wife Ellen Lupton received the first Chrysler Award for Innovation in Design, and for his work in publication design he received the International Center of Photography Infinity Award. In 2009 he received the Augustus Saint Gaudens Award for Art from his alma mater, The Cooper Union, and in 2014 he received the AIGA Medal, the profession’s highest honor. Abbott’s work has been acknowledged with numerous awards and is represented in the design collections of SFMoMA, The Art Institute of Chicago, and the Cooper Hewitt Design Museum.

Marlène Huissoud

French-born and British based, Marlène Huissoud is an experimental designer. Marlène works as a freelance designer for different companies alongside the art & design areas, and created her own company in 2013.

In 2014, she graduated from a MA Material Futures (known as Textile Futures) at Central Saint Martins’ School of Art and Design in London where she developed the project From Insects : an exploration of insect materials from the common honeybee and the Indian silkworm. Her work questions our way of making by challenging the properties of natural
resources. She believes in the value of the concept, not only with an outcome but with the complete creative process.

She has been named as one of the UK’s top 70 rising design stars representing the future of British design by the Design Council, has been nominated by the Arts Foundation UK for the Material Innovation Award in 2016, won the Make me! Design Prize in 2015, nominated for Design Parade at Villa Noailles in 2015, won the Diploma Selection Award at Designblok in 2014.

Her work as been exhibited worldwide in major Institutions such as Chamber New York, Design Miami Basel, Design Museum Barcelona, Artipelag Museum Stockholm, Design Days Dubaï, Rossana Orlandi Milan, Gallery Bensimon Paris, APalazzo Gallery Brescia, MAK Vienna.

Marlene is currently based in London, UK and is always open for collaborations and exciting projects.

Oskar Zieta

Architect, founder and CEO of Zieta Prozessdesign. Born in 1975, he graduated from the Swiss Eidgenössische Technische Hochschule in Zürich, he has been working at this academy as a research assistant at the department of CAAD – Computer Aided Architectural Design. Oskar Zieta has been awarded the AUDI – Mentor-Price 2011, the Red Dot Award 2008, DMY Award for Innovation in production process 2008, the YDMI 2008, the German Design Council Prize 2009, the Forum Aid Awards 2009, technology Award – Materialica 2009, MUST HAVE Design Łódz 2011 and was nominated to the “Schweizer Design Preis” 2009 and the “Dobry Wzór” 2009. The Wire Magazine called his designs „furniture of the future”. His designs carved out their way into numerous prestigious collections including Centre Pompidou in Paris, the Pinakothek der Moderne in Munich, Zurich Design Museum and the Baden State Museum in Karlsruhe. He calls his attitude towards design Prozessdesign and it is the name of his two studios in Wrocław and in Zurich.

Pablo Rubio

Born in Madrid in 1974, Pablo left engineering studies at the university to pursue his passion for Design. After finishing his studies at the Istituto Europeo di Design he joined one of the most prestigious design studios in Spain. In 2002, he founded Erretres, and since then has been involved in the development of many branding and design projects from clients across Spain, UK, Japan, USA, LatinAmerica or China.

Throughout his professional career, Pablo has developed multiple design projects for different companies like Canal+, El País, Museo del Prado, EcoAlf or Camper. He has been creative director of the prestigious magazine Matador during 10 years. Obsessed with the global quality of the product, attention to detail and production processes, he sees design as an extremely powerful tool that connects creators and brands with their audiences. His main specialties are:
Strategic Design
Design for the Culture
Customer Experience
Design for Innovation

He has a long lasting relationship with different academic institutions like Universidad Europea, IE Business School or IED Madrid.

His work has been recognized with multiple Awards (including London’s D&AD Awards and 15 Laus Awards) and his projects are featured in many design publications. He frequently participates in design forums, conferences, workshops and on judging panels for design competitions. He is also member of DiMad and ADG-FAD design associations.

In 2018, Pablo Rubio will launch Erretres Open Lab coinciding with the opening of Erretres’ studio in New York City.

Martí Guixé

Martí Guixé (1964). Educated in Barcelona and Milan as an interior and industrial designer. In 1994—coinciding with his time as a consultant in Seoul (Korea) —he started to create a new way of understanding product culture in Berlin. He started exhibiting his works in 1997, which are characterised by the search for new product systems, the introduction of design into the food sector, and presentations via performances. His utterly unconventional vision sets out ideas with brilliant simplicity that are curiously earnest. He works in Barcelona and Berlin for international companies.


Tomás Alía

Tomás Alía, architect and designer, is the founder and director of the Tomás Alía architectural studio. He runs an extensive multidisciplinary team specialising in architecture, town planning, industrial architecture, graphic design and landscape gardening. Alía, an internationally renowned and awarded architect, has led important projects over the course of his career around the world. His recognitions range from the national architecture prize of Madrid and Best Designer of the Year by Architectural Digest (AD), Yellow Pencil Design Award and Designer of the Year from the Louis Vuitton guide.

Erwan Bouroullec

Ronan (born 1971) and Erwan Bouroullec (born 1976) are brothers and designers based in Paris. They have been working together for about fifteen years bonded by diligence and challenged by their distinct personalities.

In 1997, they were spotted by Cappellini, giving them their first industrial design projects. They began working with the Galerie kreo in 2000 and had their first solo show there in 2001. Issey Miyake then hired them to design the boutique to house his new collection « A-Poc ». They met then Rolf Felhbaum, President of Vitra, and worked on a new office system entitled « Joyn». Since then, they have gone on to work with Artek, Alessi, Axor Hansgrohe, Cappellini, Established & Sons, Flos, Hay, Kettal, Kvadrat, Kartell, Glas Italia, Ligne Roset, Magis, Iittala, Mattiazzi, Mutina, Nani Marquina, Samsung and Vitra.

Their work has covered many field ranging from the design of small objects as jewellery to spatial arrangements and architecture, from craftsmanship to industrial scale, from drawings to videos and photography.

Designs of the Ronan and Erwan Bouroullec are part of select international museums permanent collections such as the Musée National d’Art Moderne – Centre Pompidou and the Musée des Arts Décoratifs in Paris, the Museum of Modern Art in New York, the Art Institute of Chicago, the Design Museum in London, and the Museum Boijmans van Beuningen in Rotterdam. Several monographic exhibitions have been devoted to their work: «Ronan and Erwan Bouroullec» at the Design Museum, London (2002) and «Ronan and Erwan Bouroullec» at the Museum of Contemporary Art, Los Angeles (2004), «Album» at the Vitra Design Museum (2012) and «Bivouac» at the Centre Pompidou Metz (2011) and then at the Museum of Contemporary Art in Chicago (2012-2013).

Kari Korkman

Kari Korkman, M.Sc. (Econ.), is the founder and director of Helsinki Design Week. He has been involved in a large number of product development projects and launches since the beginning of the 90s and has produced and curated a number of design exhibitions and events. Kari has received much recognition for his achievements in the design business and for activating city culture. 2016 he was appointed as the President of World Design Weeks which is a global network for design festivals.

Anatxu Zabalbeascoa

Anatxu Zabalbeascoa estudió periodismo en la Universidad Autónoma de Bellaterra (Barcelona) e Historia del Arte en The School of the Art Institute of Chicago. Ha vivido en Barcelona, ​​donde nació en 1966, Londres, Boston, Chicago, Roma y Madrid, donde actualmente reside. Es la corresponsal de arquitectura y diseño del diario español El País, donde ha estado publicando durante 24 años. Desde 2010, también escribe un blog de arquitectura llamado Del Tirador a la Ciudad, en la versión digital de El País.

Zabalbeascoa ha publicado muchos libros sobre temas arquitectónicos. Entre ellos: The New Spanish Architecture, Rizzoli, Nueva York, 1993, Vidas construidas. Biografías de Arquitectos, Gustavo Gili, 1998; Las casas del siglo, Gustavo Gili, 1999; Minimalismos, Gustavo Gili, 2000 (traducción al inglés) o Todo sobre la casa, Gustavo Gili, 2011.

Ha sido jurado entre otros en el Premio Nacional de España de Diseño, la Medalla de Oro de Arquitectura Española, la Bienal de Arquitectura Española, el Premio Arquitectónico de la Ciudad de Barcelona, ​​el FAD de Arquitectura o el Premio de Arquitectura Villa de Madrid y actualmente es presidenta de la jurado del Premio Internacional de Artesanía Loewe. Ha sido curadora de espectáculos de arquitectura en el Reina Sofía de Madrid (Minimalismos, MNCARS Madrid, 2001 y Alhóndica de Bilbao.  Proyecto de Bilbao, Bilbao, 2012). Profesora invitada en el Máster en Diseño de Espacios Interiores de Elisava (Universidad Pompeu Fabra de Barcelona), ha estudiado en el Grinell College (Iowa) y en el School of Architecutre de la Universidad Europea de Madrid.

Lucas Muñoz Muñoz

Lucas Muñoz Muñoz is a Spanish designer based in Holland. His work is developed in a variety of media including audiovisual, narrative and material. He develops, mainly through objects, studies on functionality, production, mobility, social relations and sound resonance among others. Surrealism, humor and critical spirit are, on many occasions, tools used to display conversations and understandings about our relationship with the environment through its materiality, manufacturing processes and logistics, relationship with the user or relationship with social and cultural systems in those that develop.

Lucas is a professor at the Masters of Design and Innovation of the IED of Madrid and in the department of Man and Leisure at Design Academy Eindhoven, as well as assistant Doctor in the Design Department of the University of Navarra.

Ramón Úbeda

Ramón Úbeda is a journalist and designer. He started working in the world of design in 1984. The exceptional thing is that he has done it from all fronts: as a journalist, graphic artist, designer, art director and curator. He is a multifaceted person, has collaborated with Spanish and international journals, has published numerous books, has been curator of different exhibitions and practices cultural activism from institutions such as the Signes Foundation or the FAD, from where he promoted projects such as Mater, the first materioteca created in Spain . He develops a wide professional activity as a designer, both graphic and industrial, although he is in the face of artistic director and consultant, working from within the companies, where he feels most at ease. He works in some of the most important Spanish companies, all of them recognized with the National Design Award: BD Barcelona Design, Camper, Metalarte and Andreu World.

Anatxu Zabalbeascoa

Anatxu Zabalbeascoa studied journalism in the Autonomous University of Bellaterra (Barcelona) and History of Art in The School of the Art Institute of Chicago. She has lived in Barcelona, were she was born in 1966, London, Boston, Chicago, Rome and Madrid, were she currently resides. She is the architecture and design correspondent for the Spanish newspaper El País, were she’s been publishing for 24 years. Since 2010, she also writes an architecture blog called Del Tirador a la Ciudad, in the digital version of El País. 

Zabalbeascoa has published many books about architecture topics. Including: The New Spanish Architecture, Rizzoli, Nueva York, 1993, Vidas construidas. Biografías de Arquitectos, Gustavo Gili, 1998; Las casas del siglo, Gustavo Gili, 1999; Minimalismos, Gustavo Gili, 2000 (english translation) o Todo sobre la casa, Gustavo Gili, 2011.

She served on the juries of Spanish National Design Award, the Gold Medal of Spanish Architecture, the Biennial of Spanish Architecture, the Architectural Prize of the City of Barcelona, the Architecture FAD and the Villa of Madrid Architecture Prize among others, and currently is president of the jury of the Loewe International Craft Prize. She has been curator of architecture events in the Reina Sofía of Madrid (Minimalismos, MNCARS Madrid, 2001 y Alhóndica de Bilbao.  Proyecto de Bilbao, Bilbao, 2012). Invited professor in the Master in Interior Spaces Design at Elisava (Pompeu Fabra University of Barcelona), she has studied at Grinell College (Iowa) and at the School of Architecutre of the European University of Madrid.

Nelly Ben Hayoun Ph.D

Known as “Willy Wonka of design and science”, award-winning director and experience designer, Dr. Nelly Ben Hayoun is a critical explorer and an intrepid and passionate provocateur. In 2014, WIRED magazine awarded her a WIRED Innovation Fellowship for her work to date and its “significant impact on the world”, while in 2013, Icon Magazine promoted Ben Hayoun as one of the 50 international designers who are shaping to the future. In addition, in 2015, she was nominated for a Women’s Achievement of the Year Award, which awards, since 1955, women who have achieved a significant achievement and who are being recognized for their progress in making the world a better place. Nelly is an Experience Designer at the SETI Institute (Search for Extraterrestrial Intelligence), Head of Experiences at WeTransfer, member of the Space Education and Outreach Committee of the International Astronautical Federation, adviser to the United Nations for its virtual reality laboratories, member of the advisory board of AIGA (American Institute of Graphic Arts) in Los Angeles, and visiting professor at the Royal College of Arts and the Architectural Association.

Ágatha Ruíz de la Prada

Agatha Ruiz de la Prada (Madrid, 1960) studied at the School of Fashion Arts and Techniques in Barcelona. When she was 20 years old, she started working as an assistant in the Madrid studio of couturier Pepe Rubio. One year later she launched her first collection at the design centre LOCAL in Madrid, and since then, she has participated at fashion shows at all the international capitals of fashion: Paris, Milan, New York, Berlin, Florence, Madrid and Barcelona. The designer’s creations have become a true medium for artistic expression and since her earliest years in the world of fashion, she started to exhibit master pieces at galleries and museums in different cities of Europe, the Americas and Asia. Since 1986, her company has had over 100 categories of licenses, such as fashion accessories, ceramic tiles, homeware, books, pet accessories, perfume and stationery items, and many other products that have been distributed and are distributed via the designer’s exclusive shops and her online store, as well as being present at multi-brand sales outlets throughout the world. Via her work with different companies and official organisations, she has designed uniforms, costumes and set designs for theatre, opera and dance performances, Christmas lights, children’s playgrounds and urban furniture, theme parks, murals, gardens, restaurants, event posters, cars and a long etcetera. In 2011 she set up the Agatha Ruiz de la Prada Foundation, where she showcases an important representation of the evolution of Agatha Ruiz throughout her over 30 years of experience in the world of fashion and creativity, with the aim of cataloguing, conserving and disseminating her impressive documentary legacy.

Form us with love

Form Us with Love is a studio that works in international design and was founded in 2005. Since its beginning, the studio has burned with passion for design and its democratising potential. Its main belief is that we all have the right to significant designs. A mainstay of the studio is its underlying process that mixes traditional creative practices with strategic applications. The essential idea is to evolve with each project, its place on the market and the ever-present changing needs of real people. Today, Form Us With Love’s work is divided into three areas: consultancy, companies and civic thus contributing to expanding the spectrum of design.

David Ramos

Supervisor of visual effects at  El Ranchito since 2014, he worked on seasons 5, 6 and 7 of Game of Thrones, for which he received four VES awards (Visual Effects Society) and a 2018 Emmy for the Best Visual Special Effects of a television episode. In parallel, he contributes to international television series including Star Trek, The First and Colony, and feature films including Cold Skin and Automata. Previously, he had a long career in visual effects for advertising, working on hundreds of television adverts since 1995, and collaborating on pioneering projects that helped to establish the visual effects industry in Spain.

Jorge Martínez

Jorge Martinez (Cartagena, 1976) has a degree in Graphic Design, he has received numerous awards and recognitions at international festivals, including El Sol Festival (Platinum Sun), FIAP (Platinum Sun and Ibero-America Cup), Intercontinental Advertising Cup (Grand Cup), Club de Creativos (Gold CDEC), Art Director´s Club of Europe, Laus (Grand Laus) and Advertising Efficacy Prizes. His filmography includes the titles Minera, The Perfect Protein, Comer Conocimiento, Nómadas, Un juego llamado esperanza and La guitarra vuela… documentaries he has entered at many international and national festivals, including the San Sebastian Cinema Festival, the Ibero-American Cinema Festival in Huelva, the Latin Beat Festival in Tokyo, the New Latin American Cinema Festival in Havana, the Recent Cinema Festival in Miami, Sport Movies International Festival in Milan, Festival Hot Docs in Toronto and the Spanish Film Festival of Sydney. At present, he focuses his work within the setting of creativity and social innovation, developing ideas and projects for organisations and brands including Oceana, the Telefónica Foundation, Rescate NGO, the Vicente Ferrer Foundation, the MAPFRE Foundation, the United Nations, the FC Barcelona Foundation and Médicos Sin Fronteras, the organisation for which he ideated and developed the project ‘Pastillas contra el dolor ajeno’ (Pills against Other People’s Pain), one of the most notorious, awarded and effective campaigns in the history of Spanish advertising.

He is part of the association “Help! Ideas buenas”, born with the aim of creating campaigns to finance research projects in a sustainable way. His projects and ideas have led to collecting over 6 million euros in funds for environmental, social and humanitarian organisations.

Liam Aldous

Besides being Mnocle’s correspondent in Spain since 2011, Liam Aldous collaborates with LOEWE in order to produce publications such us Ibiza: Close to Paradise, and direct several short films. Recently Aldous is collaborating with international brands to organise creative retreats with artists, designers and executives around Europe.


Curro Claret

He studied Industrial Design at the ELISAVA Higher Design School and Central Saint Martins College of Art and Design. He has worked as a freelance designer since the end of the 90s, designing furniture, lamps, objects, products, interiors, happenings and services, both for companies (like Camper, Metalarte, BD Barcelona and Zicla) and for foundations and associations (like Arrels Fundació, Fundació Tot Raval and Fundación San Martín de Porres) with the aim of exploring different relationships between people (especially those in the most vulnerable situations) and their surroundings. In these areas, work is often related to open processes, where ‘users’ can play an active role, sometimes leading to self-construction, supporting empowerment and emancipation, and stimulating different relationships between groups that are not connected. These activities are also combined with teaching, which presents and investigates these matters. His work has received multiple distinctions and awards, has been exhibited and published in different national and international media and can be found both in private collections and museums.

Jaime Moreno

Is an industrial designer, founder and CEO at Mormedi. His over 18 years experience as an entrepreneur in the design world have granted him several prizes such as the National Design Award in 2015.

Jaime Hayon

In his hands the boundaries between art, decoration and design are diluted. Jaime Hayon (Madrid, 1974) is a multifaceted author, skilled in various techniques without feeling stranger in any. With an indomitable talent that is embodied in objectives between the imaginary and the real. Always surprising, friendly and with a good dose of sense of humor.

His interest in preserving craft tools unites companies concerned with the evolution of their product, such as Baccarat, Choemon or Bosa Ceramiche. In his portfolio there are furniture for Fritz Hansen, Magis and Casina, lamps for Parachilna, creations in porcelain for Lladró or installations for the Groninger Museum in the Netherlands. A more than enough curriculum to become the pampered artist of the big brands and a solid value for collecting.

Deyan Sudjic

Deyan Sudjic is Director of the Design Museum in London. His career has spanned journalism, teaching and writing. Deyan was director of Glasgow UK City of Architecture 1999 and in 2002 he was Director of the Venice Architecture Biennale. He was Editor of Domus Magazine from 2000 to 2004, and was Founding Editor of Blueprint Magazine from 1983 to 1996. Deyan has published many books on design and architecture, including The Edifice Complex (Penguin, 2006), The Language of Things (Penguin, 2008), Norman Foster: A Life in Architecture (Orion, 2010), Shiro Kuramata (Phaidon, 2013), B is for Bauhaus (Penguin 2014) and Ettore Sottsass, the Poetry of Things (Phaidon 2015). His most recent book, The Language of Cities, was published by Penguin in October 2016.

Deyan was made an OBE in 2000.

Juli Capella

Juli Capella (Barcelona, ​​1960) is an architect by ETSAB and develops his professional activity in the field of design, architecture and urban planning.

He was the founding director of De Diseño and ARDI magazines and director of the design section of Domus magazine. He is the author of books such as Nuevo Diseño Español, Arquitecturas Diminutas, Cocos, copias y coincidencias, Made in Spain. 101 iconos del diseño español, Así nacen las cosas, De la fregona al Airbus. He has collaborated regularly since 1985 writing on issues of design, architecture and culture in general in national publications such as El País or El Periódico and foreigners such as Interni or Abitare.

He has curated several national and international exhibitions such as A la Castiglioni, Vanity Case by Starck, Oscar Tusquets, Olympic Design, Ingo Maurer, Enzo Mari, Industrial Design in Spain, 300% Spanish Design, Bravos, Las otros Pedreras or Tapas Spanish Design for food.

Its architectural works include the Zig Zag leisure centers in Murcia, Heron City in Barcelona and the Omm and Silken Diagonal hotels, both in Barcelona. In the field of interior design, he has designed Camper stores in Madrid, Vienna and Tokyo, as well as several restaurants for José Andrés in the US: Jaleo, Minibar and China Chilcano, Little Spain Market, Jaleo Disney.

He was founder of the Biennial Primavera del Disseny in 1991. President of the FAD- Fomento de las Artes y el Diseño (2001-2005) and promoter of the Year of Design 2003 in Spain. He has been a member of the CoNCA, Consell de la Cultura i les Arts (Generalitat de Catalunya) (2009-2011). Art director of Figueras Interantional Seating (2012-2016). He was awarded an honorable mention at the Premios Nacionales de Diseño in 2000. He currently directs theCapella Garcia Arquitectura studio.

Marisa Santamaría

Marisa Santamaría is a researcher of international trends in design, architecture, lifestyles and contemporary movements. She is specialized in the analysis of the new current trends in all creative areas related to innovation, especially in the global scenarios of young people -new talents-, the evolution of international design and cutting-edge training.

She is Director of RED, Reunión de Empresas Españolas de Diseño, where she develops her new project of strategic and creative impulse, inside and outside Spain. She is a founding member of the Círculo de Orellana of women professional promoters of female talent and since July 2019, she is part of the Board of Trustees of the Madrid Design Foundation, DIMAD.

She regularly writes articles, interviews and reports on design, architecture, lifestyles and trends, for media such as El País, Condé Nast Traveler, AD Spain, Ottagono Magazine -Design and Architecture- or LifeStyle Design and Architecture Magazine.

She worked for 15 years at the IED Madrid, Superior Center of Design and Communication. She developed the Global Trends Research Area, after being Director of Communication, Institutional Relations and Projects and coordinating more than 100 design projects with national and international institutions and companies.

Ippolito Pestellini Laparelli

Ippolito joined OMA in 2007 and became a partner in 2014. Ippolito’s work at OMA / AMO has a focus on research and curation, scenography and preservation. Ippolito co-curated Manifesta’s 12th edition (2018) taking place in Palermo and has led and edited OMA’s urban studies on the Sicilian city, which has been published as the Palermo Atlas. Projects led by Ippolito include the renovation of Kaufhaus des Westens (KaDeWe) in Berlin (ongoing); Panda, a research and exhibition for the 2016 Oslo Triennale focused on the controversial impact of digital sharing platforms; the transformation design of the 16th century Fondaco dei Tedeschi in Venice (2016); Monditalia, a multi-disciplinary exhibition focused on the current status of Italy, at the 2014 Venice Architecture Biennale; scenography for the Greek theater of Syracuse in Sicily (2012); and the co-curation of Cronocaos, OMA’s exhibition on the politics of preservation at the 2010 Venice Architectural Biennale. Through collaborations with different brands including Repossi, Galleries Lafayette, Knoll, and Prada his activity extends to product design, temporary installations, and the art direction of videos and publications. He contributes to exhibition design for Fondazione Prada, with projects such as When Attitudes Become Form: 1969/2013.

Ippolito holds a Master of Architecture from the Politecnico di Milano. He teaches at the Royal College of Arts in London and at TU Delft in the Netherlands.

Pilar Marcos

Pilar Marcos is a journalist and editor, she has been developing her professional activity for more than two decades in publications specialized in architecture, design, interior design and decoration. She is the Director of the magazine Diseño Interior since 2011, publication in which she started as Chief Editor in 1997, has been responsible for the launch of the magazine of contemporary decoration 20 Casas and director of Encasa. She has participated in presentations and round tables on interior design and design, and has been a juror in numerous design awards and Master’s final projects.

Member of the Expert Committee of the Madrid Design Festival 2020, she has been a professor of Contemporary Design in the Masters of the IED Madrid since 2013.

Alberto Barreiro

Creative and strategic consultant currently working for Barrabés Group, as well as Strategic Design Teacher (IE, IED) and contributor in a number of creative, social and technology initiatives.

Former Chief Experience Officer of Grupo Prisa, Alberto spent the last

20 years exploring the relation of people with digital media as artist, designer, entrepreneur, business consultant or media executive, working for global digital media players (Yahoo!, ITV, Prisa), technology companies (Telefónica, Samsung) and banking (Santander), but also starting new businesses in the fields of media, technology and creative consultancy, always driven by the aim of trying to make the world slightly more beautiful, useful and meaningful.

Javier Cañada

Javier leads creative work at Tramontana. His responsibility is to assure coherence and top quality of everything the firm does, whether it is strategy, product, communications or narrative. He is one of the pioneers of interaction design in Spain and Latin America. Since 2000, he has written countless articles, founded professional communities and taken part as a speaker in the sector’s most relevant congresses and conferences.

He has worked designing and managing design and user experience at technology consultancies (IconMedialab, Indra, The Cocktail) and for leading startups, as well as founding his own studio (Vostok Studio) in 2007 and making it one of the Spanish benchmarks for quality and working philosophy. An introducer of the concept of system design for interactive products and loyal advocate of history and classics as sources of knowledge, Cañada is known for his Programa Vostok, in which he has trained Spain’s top designers.

Paloma Cañizares

Paloma Cañizares has a degree in Architecture from the Polytechnic School in Madrid, expert in construction pathologies from the Madrid Official College of Architects and obtained research qualifications in 2012. She founded her architecture, interior design and product studio in 2005 (, executing projects for housing, offices and shops. In 2011 she created PCM Design (, a designer product and furniture showcase with an interest in publishing and disseminating the works by young talented designers. Today, in addition to these activities, she advises companies on product trends and product development.

She has worked as a teacher for the projects for the Master of Interior Design at the Istituto Europeo di Design and as a tutor for the IED Master EDL on research and design. In 2012 she was awarded the HEINEKEN/AD New Talents Award. She has given conferences at various architecture and design schools and has been a juror on competition panels, including the Design Parade 7 at Villa Noailles. She has also been a board member at DI.MAD (Association of Designers of Madrid).

Nacho Carbonell

I like to view objects almost is if they were living organisms, imagining that they can become alive and able to surprise me with their behaviour. I want to create objects with my hands, so that I can imbue them with my personality. I turn them into objects that communicate and can awaken our sensations and imaginations. In the end, what I want to create are objects with a whimsical side that help us “escape” from our daily lives.’

Nacho Carbonell graduated from Cardenal Herrera CEU University in 2003 and from the Design Academy Eindhoven in Holland on 27 January 2017. He graduated with honours with his projects Dream of Sand and Pump it Up.

After graduating, he created the Evolution collection in 2009, leading to his nomination as Designer of the Year by the London Design Museum and the beginning of his collaboration with the Rossana Orland Gallery in Milan.

In 2010 he was nominated as Designer of the Future by the organisers of the Design Miami Fair. The identity that defines his current style working with organic and rough forms with colourful textures has led to his recognition on the international arena, from private collectors and public institutions.

His work is part of the collections at the FNAC-Fonds National d’Art Contemporain (National Contemporary Art Collection, France), the Groningen Museum, Netherlands, Stedelijk Museum Den Bosh, Netherlands, and in the United States at the MoMA San Francisco, the Art Institute of Chicago and the Mint Museum in Charlotte, North Carolina. All of them attracted by the absolute uniqueness of the materials, techniques applied and forms of his works.

Nacho currently works with his team in Eindhoven, Holland, where he went as a student and later set up his studio in 2007, although his work travels the world to museums and fairs due to his collaboration with galleries including the BSL Gallery in Paris, Rossana Orlandi in Milan and the Carpenters Workshop Gallery in Paris/London/NY.

Izaskun Chinchilla

Doctora Arquitecta por la E.T.S.A.M.. Desde 2001 dirige su propia firma Izaskun Chinchilla Arquitectos. Tiene una dilatada experiencia en docencia. Ha sido investigadora becada en Universidades Internacionales como Columbia University (The Center on Organizational Innovation in Columbia University’s Institute for Social and Economic Research) o Princeton University.

PhD in Architecture from ETSAM. She has run her own firm, Izaskun Chinchilla Arquitectos, since 2001. She has extensive teaching experience. She has been a research fellow at international universities like Columbia University (The Center on Organizational Innovation at Columbia University’s Institute for Social and Economic Research) and Princeton University.

Over 200 national and international architecture journals and publications have made reference to her works. Her projects have been awarded in different calls for proposals (Europan 7, Emilio Larrodera Award, Municipal Housing and Land Company of Madrid, competition for the VIP lounge at ARCO 2016, among many others). She has taken part as a speaker or curator at over 150 forums throughout the world.

Her works have been exhibited at the 8th and 10th Venice Biennale, at the 2009 Europe-Asia New Trends in Architecture exhibition, Innovación Abierta, Fresh Madrid, Young Spanish Architects, at the 5th International Architecture and Design Biennale in Sao Paulo and at international itinerant exhibitions. In 2016, the construction works finished of a Media Library at Garcimuñoz Castle (Cuenca) and the VIP lounge for ARCO 2016.

As an architect, she calls for a deep commitment to innovation. She proposes multidisciplinary exercises in which—via ecology, sociology and science—architecture stands apart from the stylistic discourse to reencounter the complexity of life in the contemporary world. Her contribution to architecture through her projects and research has been recognised with an Honourable Mention in the Arc Vision Prize 2013, which focuses on the careers of female architects round the world.

Blanca Cortés

Blanca Cortés is the manager of the Intellectual and Industrial Property Area of the firm CMS Albiñana & Suarez de Lezo. Specifically, she provides advisory services for disputed and not disputed proceedings on trademarks, patents, designs, authors’ rights, unfair competition, advertising and image rights. She also has extensive experience in the areas of the detention of counterfeit goods and customs. Blanca also advises on these matters in due diligence trade processes, as well as on different aspects of information technologies and data protection. She is a regular professor of the Master of Intellectual Property at the Carlos III University of Madrid, IE and Pons Foundation and is the author of numerous national and international publications on intellectual and industrial property.

Adrián García

Adrián García is a partner at Tramontana and senior interaction designer on the team. His responsibility is to assure quality of the visual syntax for everything that is projected by the studio.

Although his formal education is in audiovisual communications (with a Master in Film Direction from the Cinema Studies Centre of Catalonia), his daily work is supported by many years of experience in extremely important design projects, both in Spain and New York, and as a freelancer and for prestigious agencies.

Before becoming a partner at Tramontana, Adrián worked at the Estudio Mariscal for clients like Camper and Oscar-winning feature films like Chico & Rita. And in his most audiovisual angle, he worked alongside Jorge Drexler on his album Bailar en la Cueva, directing the documentary narrating the album creation process.

Luz Camino

Luz Camino has been working with jewellery for many years. Her dedication and talent have led to her jewellery designs being permanently exhibited at the Victoria & Albert Museum, the City of Paris Museum of Fine Arts and New York’s Museum of Arts and Design. Her pieces have been sold at the upscale Bergdorf Goodman department stores in New York for 15 years and her name appears in books like 21st Century Jewellery Designers and Women Jewellery Designers, among numerous others. She uses rare materials and precious stones in her designs, mixing them without heeding their values, pursuing the sole goal that they are a faithful reflection of her ideas and designs.

Fernando Gutiérrez

Born in London to Spanish parents, Fernando Gutiérrez studied at the London College of Printing (1980–86), graduating with a degree in Graphic Design. He has worked from London, Barcelona, Madrid, Rome and Treviso, with high profile organisations including El Pais Newspaper, Matador Arts Magazine, Colors Magazine, The Prado Museum, Tate Modern, the V&A and The Design Museum.

Fernando has previously worked at CDT Design (London 1986–92), Summa (Barcelona 1990–91) and co-founded Grafica with Pablo Martín (Barcelona 1993–00). In 2000 Fernando left Grafica to become a partner at international design consultancy Pentagram (London 2000–06), before establishing Studio Fernando Gutiérrez (London 2006–present).

Fernando has been a member of the Alliance Graphique Internationale since 1997 and was appointed Royal Designer for Industry by the Royal Society of Arts in 2014.

Massoud Hassani

Born in Afghanistan in 1983, Massoud Hassani moved to Holland in 1998 in search of a new life. As a child in Kabul, he would make all kinds of toys, sculptures and paintings. By the age of 9 he learnt to weld and worked as a car mechanic. So you can imagine it was an enlightening moment when he arrived in the Netherlands and discovered that there was a profession called “product designer”. So, as soon as he was able, he enrolled to study at the Design Academy Eindhoven. Having adopted a new lifestyle and cultural habits, he focused his study to research on building a bridge between those two cultures. He graduated in 2011 and now works from his own studio with his brother Mahmud Hassani in Eindhoven, The Netherlands.

Juan Herreros

Juan Herreros is a professor at ETSAM-Madrid and the director of Advanced Studios of Architecture at Columbia University-NY. He has also taught at Lausanne University, the Architectural Association, IIT and Princeton, among others. Via he runs his global, multidisciplinary and committed practice that combines professional, teaching and research work.

His designs have been widely awarded, published and exhibited both nationally and internationally. He recently finished the Ágora-Bogotá Events Centre, the SOLO contemporary art space in Madrid and the remodelling of the MALBA Museum in Buenos Aires, in parallel with the building of the Munch Museum in Oslo and residential housing complexes in Marseille and Casablanca, as well as other projects in Spain, Mexico, Argentina and Uruguay.

Juan Herreros holds the International Fellowship Award from the Royal Institute of British Architects.

London College of Fashion

London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion, from business to design and fashion curation.

With over 70 undergraduate and postgraduate degrees, and 165 short courses across every subject, we encourage our students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give them the skills, opportunities – and above all, the freedom – to put those ideas into practice.

In design, we teach a combination of heritage and radical thinking. Craftsmanship and new technology. Engineering – and in-depth design research. We teach innovative ideas first – and then innovative practice to bring them to life.

Fashion can change lives. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.

2×4 Jeffrey Ludlow

Jeffrey Ludlow is a Principal and Creative Director of the 2×4 Madrid Office. Previously, he lead the New York office in various signage and spatial projects — ranging from events, to exhibitions, to retail — for clients including Nike, Herzog & de Meuron, Kanye West, MoMA, Prada, and was responsible for the information / wayfinding master plan for the new CCTV Headquarters, with OMA/Rem Koolhaas. In Madrid, he has lead the branding and identity of Centro Botín, the identity for the gallery Machado Muñoz the new signage project for Casa Encendida. He also is a profesor at IE School of Architecture and Design, where he teaches about retail design, and general design courses.

He holds a Master of Architecture from SCI-Arc and Bachelors in Architecture from University of North Carolina at Charlotte (2001) and is bilingual in English and Spanish.


Ciszak Dalmas

Ciszak Dalmas is a Madrid based design studio founded in 2009 by Alberto Gobbino Ciszak and Andrea Caruso Dalmas.

The studio works across a range of disciplines including architecture, interior, product design and art direction, and has collaborated in the past years with different realities such as Bosa, Bitossi, Loewe, MAX&Co., Muro.exe, Saffron, Zara amongst others. Ciszak Dalmas are also founders of La Clinica Design, a contemporary furniture and object firm.
They are currently holding lectures and design workshops at different academic institutions such as Elisava, IED, Politecnica di Madrid. They have been presenting their work in an international framework, such as the Biennale di Architettura in Venice, Salone del Mobile, Experimenta Design in Lisbon and Design Ambassador in Hong Kong.

Machado-Muñoz Gallery

Machado-Muñoz is the first gallery devoted to signature contemporary design and furniture in Madrid. Specialising in unique pieces and limited editions, our exhibition programme proposes a dialogue between Spanish and international artists.

Machado-Muñoz is a concept gallery established in cities like New York, Milan and London, but still highly innovative in Spain. Its directors—photographer Gonzalo Machado and interior architect Mafalda Muñoz—are starting up this project after years of research and extensive experience in the design, art, image, architecture and interior design sectors.

Each season the gallery showcases a regular exhibition schedule in which they combine pieces from the visual arts, furniture, usable sculpture and limited editions by designers. Machado-Muñoz produces and publicises projects by Spanish designers with an international presence such as Alvaro Catalán de Ocón and Lucas Muñoz.

Ana Domínguez Siemens

Degree in History of Art from the Complutense University of Madrid. He studied “Decorative Arts of the 19th and 20th Century” at Sotheby’s London. Since 1989 he has been dedicated to journalism as a “freelance”, specializing in the world of Design and related topics (fashion, architecture, interior design and art). He collaborates regularly with various media, from design and interior design magazines to cultural supplements of newspapers, both Spanish and international. In 2009, he was awarded the “San Jordi Award for the Best Design Pen” in Barcelona. He has produced catalog texts for designers such as Rolf Sachs (Philips De Pury, New York), Gaetano Pesce (David Gill Gallery, London), Gunjan Gupta (Kochi Biennial, India), Álvaro Catalán de Ocón, Michael Anastassiades, Fredrikson / Stallard , Anton Alvarez (Machado Gallery / Muñoz, Madrid). He has written the books of decorators Luis Bustamante and Jaime Parladé. He has been a member of the jury of the European design prize “Prix Emile Hermés” (Paris); of the “Design, Decoration and Architecture Awards” of the AD magazine or the “Design Award” of the María Martínez Otero Foundation (Santiago de Compostela). He has been part of the Selection Committee of the “Salone Satellite” (Milan), of the “Product Design Madrid” fair or of the Ibero-American Design Biennial (Madrid). He has curated the design area of ​​the fair “Just Mad”; the industrial design section of the “Múltiplos de 5” project (Pepe Cobo y Cía) and the “Fuera de Serie” exhibition at CentroCentro Cibeles (Madrid). For this same center he has carried out a cycle of design exhibitions under the title “D-Space” (social design, sustainable design, 3D printing, self-production and do-it-yourself). She has been involved in the design Masters of the IED Madrid (Jaime Hayon, Clive van Heerden and MischerTraxler). He organized the “Design in Madrid” day for the University of Berlin. At the design festival, FadFest was co-curator with Rosa Pera in the exhibition “Fuera de Lugar” for the Disseny Hub Barcelona. He is curator of the collections of Madrid and Barcelona of the Danish website, specialized in contemporary design collecting.

Ainara Murillo

Ainara Murillo has been linked to the world of creativity for over 15 years. Conveying ideas, concepts, inspiration and intuition, and creating unexpected connections, with a peculiar vision of the future. First, as an advertising creative, a career that saw her working at some of the most important agencies in the sector. Later, she co-founded her own creative studio, Viernes, where she designed and promoted artistic and cultural projects with the aim of portraying more pleasant and sustainable cities. And recently, as the co-creator of the Food Design Collective, a curatorial collective that explores—via feminine creativity—the limits between design, art and innovation in the field of food. However, her concern and interest in researching and analysing the role that creative professionals will play in a changing future has led her to open her own consultancy studio for professionals in the creative industries that need to redefine and maximise their talent.

Naranjo Etxebarria

N-E is something that is in constant change. It is not a traditional design studio, but is instead a group of people working on contemporary visual culture via concepts.

Founded in 2014 and with headquarters in Madrid, N-E is a flexible team that collaborates with professional talents selected for their is mutual empathy and admiration. The result is a multidisciplinary focus adjustable to all types of projects in different fields.

Every person in N-E has a different function, but they all pursue a single common goal: to resolve every project in the best and most unique way possible.

Rossana Orlandi

After having worked more than 20 years in fashion as a spin yarn consultant for labels such Giorgio Armani and Donna Karan and for her family company, in 2002 she decided to transfer her passion for design as a private collector into an innovative gallery, a platform where to showcase her personal idea of design and lifestyle. She has been working as a curator for several exhibitions in Italy and abroad and she collaborated also with the high end brands in fashion, luxury and lifestyle. Her constant research worldwide has made her one of the most influent person in forecasting young and upcoming designers.

Pascua Ortega

Pascua Ortega was born in Barcelona, studied Law and Economics at university and started his career in the world of New York banking. That is where he started to take his first steps in decoration, which would soon become his profession, returning to Madrid permanently and establishing his decoration and interior design studio in 1977.

His studio currently occupies a singular mid-19th century building, purchased and refurbished by his own means, which is located in the central El Prado neighbourhood of Madrid.

The studio’s work has centred on the concept of haute décor since its inception and encompasses diverse fields, both in the private arena (individuals and commercial companies) and the institutional arena (public and official organisations).

Throughout his professional career, he has designed and decorated numerous private residences and institutional spaces (embassies, paradores, etc.). He has also worked in the hotel and restaurant world with numerous projects (Hotel Palafox, Hotel Playa Victoria, Hotel Adler, Hotel Hesperia Madrid, Hotel Rio Real, restaurants Samarkanda and La Masia, Hotel Posada del Mar (Sotogrande), Gran Hotel Bahía del Duque, etc.).

Jorge Penadés

Born in Málaga (Spain), Jorge Penadés founded his own studio right after graduating from Istituto Europeo di Design in Madrid, with a Master´s degree in experimental design directed by Katharina Mischer & Thomas Traxler. His work has been legitimized by different institutions, galleries and design venues such as the Vitra Design Museum in Germany, the National Museum Design in Sweden, The Aram Gallery in London or Rossana Orlandi in Milan. Recently he received the ´AD Nuevo talento Campari´ award from Spanish Architectural Digest magazine and soon will open his first solo show at Machado-Muñoz gallery.

Gerardo Penas

Gerardo Penas García has a BS in Industrial Engineering from the Polytechnic University in Madrid (PUM) and is currently the manager of the Industrial Design Area at the Spanish Patent and Trademark Office. Spanish representative on the Standing Committee for Trademarks and Designs at the World Intellectual Property Organisation and at the Liaison Meetings organised by the European Union Intellectual Property Office. He is an associate professor of Business Administration and Innovation Management at the PUM.

Pilar Vélez

PhD in History of Art from the University of Barcelona. She is currently the director of the Barcelona Museum of Design, although she has been running museums since 2012. She is also a member of the Catalan Royal Academy of Fine Arts of Saint George and the Royal Academy of Literature of Barcelona. She is particularly interested in relationships between the decorative arts, industrial arts and design, and the history of cultural heritage and collecting from the 19th-20th centuries.

Pilar Vélez is also the author and editor of over 30 books and numerous articles in specialised journals, including some on objets d’art and design.

She has curated many exhibitions and participated in catalogues for several museums and national and international exhibitions, also a member of committees to select works (Barcelona, Madrid, Valencia, Paris, Stockholm, Venice, Vienna, Amsterdam, New York and Cleveland). She is also an art critic.

Toni Segarra

He has a degree in Spanish Studies because he was going to be a writer. Graphic design captured his eye in a German magazine and he started along the route of advertising with his brother when he was 25 years old. First they just did texts and then creative management. Since 1985 and until today, Toni Segarra has accumulated awards and more awards on a long journey through different agencies: Vinizius, Vizeversa, Casadevall Pedreño SPR (he was the S), Delvico Bates and SCPF (he was the S).

He is the only Spaniard on the list of the 100 Top Creative Minds by the magazine Shots. According to a survey done of sector professionals by the magazine Anuncios, Toni Segarra is the best Spanish creative of the 20th century. In May 2009, the publishing house Espasa published his first and to date only book: Desde el otro lado del escaparate (From the Other Side of the Shop Window), a selection of his reflections on the trade.

In 2017 he left *S,C,P,F, the agency he helped create in 1996, to embark on—along with his partner Luis Cuesta—an exploration seeking new work and collaboration scenarios to keep building relationships between brands and their public.


Takk is a space for architectural production led by Mireia Luzárraga and Alejandro Muiño centred on developing experimental and speculative material practices where nature and culture intersect, with a special focus on overcoming anthropocentrism and renewing disciplinary codes.

Their work has been—among others—part of the 13th International Exhibition of the Venice Biennale, the 1st Orleans Architecture Biennale, the International Architecture Biennale in San Sebastián and the ARCOMadrid International Art Fair, and its projects have been honoured at different forums, where noteworthy awards include the 2011 FAD Ephemeral Architecture Award, selection in the 2014 and 2016 FAD Awards, listing in the last two editions of the Arquia Próxima Awards, and Honourable Mention in the 1st Social Architecture Prize by the Konecta Foundation.

Toolsoffood: Luz Moreno y Anaïs Silvestro

Luz Moreno and Anaïs Silvestro are two visual designers who have a first-hand interest in a universal theme: eating. They founded Toolsoffood in 2015 to explore new culinary production and food tasting possibilities. Above all else, Toolsoffood is defined as a tool: for searching, advice, conception and execution for their clients.

This multidisciplinary studio is devoted to creating sensorial experiences that lead to ties between people and food.

Toolsoffood works by bringing together professionals: chefs, artisans, producers, agriculture and food engineers, as well as catering companies, galleries, artists…. To propose complete, valuable and original projects.


Katharina Mischer (1982) and Thomas Traxler (1981) form mischer‘traxler studio. Balancing between handcraft and technology, they design objects, furniture, production processes, kinetic or interactive installations and more, thereby focusing on experiments and conceptual thinking within a given context. After graduating from the IM-masters department at the Design Academy Eindhoven and several years of collaboration, Katharina and Thomas founded mischer’traxler studio in Vienna in 2009.

Their works have been displayed in numerous museums and at international festivals and fairs. Projects by mischer’traxler are to be found in the permanent collections of the Art institute Chicago, the Vitra Design Museum and the MAK Vienna. Their projects have won several awards while as a studio, mischer’traxler was also honoured with the ‘W-hotels designer of the future award’ by Design Miami/Basel and W-hotels in 2011 and recently with the ‘Young talent award’ by the Be-open foundation.

Quico Vidal

Quico Vidal runs Nadie, the creative think tank, a brand, strategy and innovation consultancy firm that was founded in Madrid in 2004. The firm has worked for brands like Swatch, Camper, a brand for which Vidal was creative director, the Telefónica Foundation, Aristocrazy, Amadeus, Puig, Canal+, Colección Solo, Photoespaña and Malababa. With a BA in Sociology, specialising in Consumer Sociology, he is a guest professor for several post-graduate degree programmes and a contributor to the Spanish edition of Port Magazine. He also develops his personal creativity in the fields of sculpture and photography.

Joe Lozano

Joe Lozano is a designer focused on business consulting. He helps companies build moments that improve metrics, offering solid narratives and functional contexts. He is obsessed with typography, David Lynch’s shots and potato omelette.

Currently he shares ideas at Erretres, managing digital product design.

He is also a UXD consultant at the McKinsey strategic firm, teacher at the Ironhack product school, and a speaker in specialized forums such as Google, ISDI, UNIR, and Experience Fighters.

He has worked on projects for major brands such as El País, Movistar, Iberia, Endesa, Iberia Express, Rodilla, Domino’s Pizza, Balearia, Toyota, GNF, BBVA, Santander, and Bankia.


Mathias Schwartz-Clauss

Mathias Schwartz-Clauss holds an MA in art history and philosophy of Ruhr-Universität Bochum (Germany). As a curator at Vitra Design Museum from 1992 to 2013 he accounted for comprehensive exhibitions and publications on Ron Arad, Charles and Ray Eames, Frank Lloyd Wright, Jean Prouvé, Fernando and Humberto Campana, and on the collection of the museum’s founding director Alexander von Vegesack, as well as on future office scenarios, Italian design and photography, flexible dwelling, minimalism, and the relations of design and Pop Art. Since 2013 he is director of Domaine de Boisbuchet’s summer academy in France, where he continues curating design and architecture exhibitions. He has been guest lecturer at Universität Freiburg, l’Université de Poitiers, and l’ENSAD in Paris.