Design has been at the core of JCDecaux since it was established in 1964, when it created the concept of street furniture and moved advertising out onto the streets to offer an urban service. JCDecaux has always considered design as an incentive that helps optimise visual communication and develop sounder comprehensive business strategies. A good design reflects the aesthetic and technological evolution of a society but can also help spread specific values.

For Madrid Design Festival 2020, they will take the I work! Because that’s what I’m like exhibition out onto the streets from February 3rd to 9th, aiming to spread inspiring messages about design as an element that drives change in our environment and in the modern material landscape.