JCDecaux emerged with a clear vocation for service. Its founder, Jean-Claude Decaux, intended to offer added value to citizens with their advertising media while we seek to beautify the city with structures that will respect and reinforce their identity. The marquees became more than just an advertising canvas: a source of information, a channel of communication between public institutions and the users themselves. Until Jean-Claude Decaux invented the concept of “Advertising Marquee” in 1964, there was no urban furniture related to the external environment. So much so, that advertising used to occupy the facades of buildings. Decaux argued that “no house had been an advertisement for an” advertising “and that an” outdoor advertising (conventional, mid-twentieth century) – can only “stay in the canopies in the form of service.” It was also a business enterprise, but also of the supports, taking into account the idiosyncrasy of each place. Since then, JCD has worked with a team of prestigious architects (Norman Foster, Philippe Starck, Martin Szekely, Jean-Michel Wilmotte …) to create an urban furniture fully integrated into the urban environment with aesthetically well-maintained structures and, in addition, eco-sustainable . to reduce the environmental impact. This is a part of the design and the environment have always been part of the company’s DNA, which is seen in the future, which will see the results of a fusion between art, architecture and, of course, communication.