Meet the speakers who will be part of the MadridDesignPRO professional days in this second edition of the Festival


Ilenia Martini

Neni Studio is a global communication agency focused on empowering brands to tell their stories. Co-Founded by Ilenia Martini and Chris Filippone. We work with international lifestyle and design brands to strategically analyze the market, develop distinctive creative concepts and build a strong and sustainable cultural position. Providing creative content, brand development, influencer campaigns, and social media marketing solutions, we aim to drive the execution with a data-driven approach. Since 2014 we’ve worked with Hem, Nichetto Studio, Diabla, De La Espada, Zaozuo, Vitra. Ilenia Martini has an educational background in Communication and Direction of Photography. In 2008 she moved to New York where she worked as a photo editor, digital tech and photographer for a variety of interior design publications until about 2011 when she started building her online presence through social media. Since then, through Neni Studio, Ilenia has been building social media strategies and content for brands bringing them to hundreds of thousand of followers establishing Neni as leaders in digital communication. Featured on Elle Deco, Huffington Post, Buzzfeed, Dezeen, iGnant, Journelles

Andrew Waugh

Andrew is a founding director of Waugh Thistleton Architects, a world leading architecture practice with a special interest in the use of engineered timber. Over the last 20 years of practice Andrew has designed a number of award winning schemes from cinemas to synagogues, social housing to shopping centres. A dedicated advocate of low carbon construction Andrew encourages clients to look at new technologies and innovative methods of construction. He was responsible for the design of the pioneering Stadhaus, the first tall urban housing project to be constructed entirely from pre-fabricated solid timber. Andrew was awarded the RIBA President’s Medal for Research for this project in 2010. Waugh Thistleton Architects have been shortlisted this year for the prestigious Stirling Prize for their design of Bushey Cemetery in north London constructed from rammed earth. Driven by a passion for design Andrew continues to research from within the practice. He lectures across the world with a focus on sustainability, timber construction and the future of architecture. Andrew is a visiting Professor Architecture at The University of Sheffield.

Jan Boelen

Jan Boelen (b. 1967, Genk, Belgium) is artistic director of Z33 House for Contemporary Art in Hasselt, Belgium, artistic director of Atelier LUMA, an experimental laboratory for design in Arles, France, and curator of the 4th Istanbul Design Biennial (22 Sep–4 Nov 2018) in Istanbul, Turkey. He also holds the position of the head of the Master department Social Design at Design Academy Eindhoven in the Netherlands.

Since the opening, Z33 House for Contemporary Art has been fashioning projects and exhibitions that encourage the visitor to look at everyday objects in a novel manner. It is a unique laboratory for experiment and innovation and a meeting place with cutting-edge exhibitions of contemporary art and design. With Z33 Research, design and art research studios established in 2013, Boelen is transforming Z33 from exhibition-based to a research-based institution. At the initiative of Z33 and the Province of Limburg, Manifesta 9 took place in Belgium in 2012. As part of his role at Z33, Boelen curated the 24th Biennial of Design in Ljubljana, Slovenia, in 2014.

Boelen holds a degree in product design from the Media and Design Academy (now the LUCA School of Arts) in Genk, Belgium.

Petrus Palmér

Petrus resides in Stockholm with his family. After earning a degree in Industrial Design he started the award-winning design studio Form Us With Love with two partners. The studio quickly gained recognition and designed furniture for design brands spanning from IKEA to Cappellini. After 10 years as a practicing designer, Petrus went from being a designer making things to a designer making things happen. Realized that design could be applied to entrepreneurship and eager to shake up the interior design industry, he launched his own brand, Hem in 2014.

Hem is built on the love for pioneering design. A straightforward direct-to- customer model allows Hem to conceive and manufacture trailblazing design of the highest quality and to make it available to an international audience. Home offers over 400 products available in 34 nations. Hem is Swedish for ‘home’ and the company was founded in 2014 and is based in Stockholm. Working with the most relevant designers of today, including Max Lamb, Luca Nichetto, Pauline Deltour, GamFratesi and Philippe Malouin.


At MYCC Architecture Firm they have been exploring new ways of inhabiting cities for over a decade. From delving into the specific needs of different user profiles, they work with scales, construction solutions and architectural responses, always awaiting the latest innovations. This interest in innovation in the urban environment, along with the diversity of users and contexts they deal with, leads them to develop wide ranging designer construction solutions matched to each project type, from traditional in situ execution systems to sophisticated industrialised models. Their projects are based on their interest in creating architecture that is committed to the planet. Their architecture is also characterised by the use of flexible design solutions that multiply the perception of space and optimise the limited square metres of modern-day urban housing, introducing crossed visuals and making light an essential feature.

Alberto Barreiro

Creative and strategic consultant currently working for Barrabés Group, as well as Strategic Design Teacher (IE, IED) and contributor in a number of creative, social and technology initiatives. Former Chief Experience Officer of Grupo Prisa, Alberto spent the last 20 years exploring the relation of people with digital media as artist, designer, entrepreneur, business consultant or media executive, working for global digital media players (Yahoo!, ITV, Prisa), technology companies (Telefónica, Samsung) and banking (Santander), but also starting new businesses in the fields of media, technology and creative consultancy, always driven by the aim of trying to make the world slightly more beautiful, useful and meaningful.

Manuel Jiménez García

Manuel Jiménez García is the cofounder of Nagami, a furniture design and production startup based in Ávila. He is also the cofounder and director of madMdesign, a computational design studio based in London. He has a degree in Architecture from the Madrid Universidad Europea and a MA in Architecture & Urbanism (Design Research Laboratory) from the Architectural Association, London. His works have been exhibited at internationally renowned museums including the Centre Pompidou (Paris, France), Vitra Design Museum (Basel, Switzerland), Zaha Hadid Gallery (London, United Kingdom), Canada Design Museum (Toronto, Canada), the Royal Academy of Arts (London, United Kingdom) and the Victoria & Albert Museum (London, United Kingdom). Manuel works as an academic at the Bartlett School of Architecture UCL (London), where he leads the postgraduate programme MSc/MRes Architectural Computation (AC), and is also the cofounder of the research Design Computation Lab, and professor of the RC4 Group in the Master’s of Architectural Design (AD). His endeavours also extend to curating events like Plexus, a multidisciplinary conference series based on computational design.

Josep Maria Mir

Josep Maria Mir (Barcelona, 1949) is the executive creative director, partner and founder of Summa, a pioneer branding consultancy in Spain. Mir has spent his entire life devoted to creativity and design. After forming part of the graphic studio Mir & Nolla and establishing his own personal office, in 1989 he founded Summa along with Conrad Llorens, a consulting firm that won the National Design Award and where they take responsibility for the graphic conceptualisation of projects, as well as running and supervising the teams that are involved with them. For over two decades, he has been the vice-president of ADGFAD, director of the LAUS Awards, member of the FAD Board of Directors and board member of the BCD Foundation. He has also worked as the director and lecturer in the EINA Department of Graphic Design, as well as a lecturer and tutor for thesis projects at Elisava. He has also been the Spanish representative at several general assemblies of the International Council of Graphic Design Associations (ICOGRADA) and a member of advisory committees at important public institutions including MEAC, the Olympics office for the Barcelona 1992 candidature and the Cultural Division of the Barcelona City Council. His work has been recognised with several awards; he is fascinated by shapes and has an excellent sense of humour.

Lemons Bucket

ArchViz Studio located in Madrid. Founded in September 2014 with the mission of offering high quality architectural visualisations that could convey the ideas and emotions contained in architectural spaces. Lemons Bucket is made up of architecture and audio-visual communication professionals. It has worked with studios and on projects throughout the world.

Benjamin Hubert

Benjamin Hubert is an award-winning British design entrepreneur, and founder of creative agency, LAYER. LAYER is focused on experience-driven design for both the physical and digital worlds. Led by Benjamin and a growing creative team, LAYER is partnering with forward-thinking brands – including Nike, Google, Bang and Olufsen, Samsung, Braun, Fritz Hansen and Vitra– to create products that will help define the way we live, work and communicate in the future, from A.I to smart wearables and furniture systems, to the next generation of media devices and mobile communication tools.

Tres Tipos Gráficos

Tres Tipos Gráficos is a design studio founded in Madrid in 2003 by Alberto Salván and Nicolás Reyners. It is recognised as one of the leading studios with extensive experience in the field of culture and design of publishing products. It also executes projects on identity, websites, communication and packaging. Tres Tipos Gráficos is made up of art directors, designers and experts in the field of communications, a human team that is rounded out by a flexible staff of specialists and contributors who adapt to the needs of each project. ‘We like to work hand in hand with big and small clients on projects that represent a challenge. We base our solutions on strong concepts that yield solid, genuine and long-lasting results.’ Its work has been recognised with diverse awards and publications, where a few that merit mention are the awards Gràffica 2015, D&AD 2015 Wood Pencil, numerous Laus awards between 2010 and 2018, the Top Fedrigoni Award 2013, 2012 Type Directors Club and the PHotoEspaña award for Best Photography Book 2012. The partners have long careers related to teaching at numerous educational institutions, which helps them to consolidate their knowledge in the field.

Made of air

Daniel Schwaag is an expert on materials and production, with experience in new technologies produced at a microscopic level, and their application to production materials. As cofounder of Elegant Embellishments and Made of Air, he coordinated the complex design and production of Prosolve370e, a modular façade that reduces pollution in city air. He has extensive experience in computer aided design and in form-finding, the search for efficient systems and structures that supply more people with fewer resources. He is a mentor at Hybrid Plattform, UdK Berlin and publisher of the online journal SLAB Mag. With over 10 years’ experience in the design, manufacture and development of fashion and household accessories, Adele Orcajada investigates the relationship between design, materials and the circular economy. She has worked as a materials researcher at several material libraries in London, coordinating exhibitions and presentations for designers and architects seeking new materials for their projects. As a partner of MaterialDriven, she launched a materials library at The Building Centre in London, where they exhibit innovative materials for professionals and visitors who are looking for solutions for a sustainable future.

Carlos Galán

CEO and founder of Subterfuge Records, perhaps the independent record company with most prestige in recent decades. Artists such as DOVER, LOS FRESONES REBELDES, MARLANGO, NAJWA, FANGORIA, AUSTRALIAN BLONDE, ANNI B SWEET and VIVA SUECIA have featured in the pages of its catalogue over the years. The label has wisely understood how to adapt in the digital era, taking on a 360º strategy as its own, and working globally with both artists and brands. He has been lecturing at universities and business schools for years, sharing his life and professional experiences.

Cristian Zuzunaga

Cristian Zuzunaga is a young artist who has converted his surname into a brand. He dropped out of university biology studies and left his career as a professional model behind to study design in London, where he started to develop his own language based on pixels that led him to set up his own company, devoted to design, textile production and furniture. He combines his production at Zuzunaga with special collaborations for different companies and institutions, and the exhibition of his artworks at galleries all around the world.

Lidewij Edelkoort

Lidewij Edelkoort is arguably the world’s most famous trend forecaster. Her company Trend Union produces forecasts which are used by strategists, designers and market leaders at brands in all price points. Her clients work on diverse consumer goods and services, from design and interiors to communication, textiles, food and fashion. Edelkoort is also a publisher, humanitarian, educator and exhibition curator. In 2011, she launched an interactive online trend forum called Trend Tablet. Since 2015, she is Dean of Hybrid Studies at Parsons in New York where she has established a Masters in Textiles and New York Textile Month each September. She is the writer and activist behind the Anti_Fashion Manifesto and has become the spokesperson of this movement. Edelkoort has been named by TIME Magazine as one of the Most Influential People in Fashion and by Icon Magazine as one of the Most Influential People in Design.

Hermanos Berenguer

Graphic design studio made up of Nieves and Mario Berenguer, with over 20 years’ experience creating art books.

Its clients include: Barcelona City Hall, the Antoni Tàpies Foundation, the Catalunya-La Pedrera Foundation, Joan Miró Foundation, “la Caixa” Foundation, the Telefónica Foundation, ICO Museum, MACBA Contemporary Art Museum of Barcelona, the Barcelona History Museum, Reina Sofía National Art Museum, the Picasso Museum of Barcelona, Virreina Image Centre and the Württembergischer Kunstverein Stuttgart.

Their books have been published by Ediciones Anómalas, Éditions Bessard, Hatje Cantz, JRP Ringier, La Fábrica, Mack Books, RM, Spector Books among others. They have been honoured with several Laus awards, including for the years 2012, 2015, 2016, 2017 and 2018. In 2016, the book Die Traumadeutung by Joan Fontcuberta was awarded the Best Photography Book of the year by Photoespaña.

El Último Grito

El Último Grito (Rosario Hurtado and Roberto Feo) produces work that responds to an ongoing investigation into the nature and representation of systems. This work is as much the means to analyse and advance their ideas in the subject as it is the object of the investigation itself. Their outcomes, collisions of objects, film, text, sound, graphics and constructions, are presented in various contexts ranging from publications and installations in public spaces to curatorial, editorial and academic projects. El Ultimo Grito sees their academic activity as an extension of their public work, bringing their experimental approach into the academic realm. Roberto Feo is Professor of Design Practice at Goldsmiths, University of London and Rosario Hurtado co-directs the MA Space and Communication at HEAD_Genève. As part of their current academic activity they have created the research unit: Vehicles for Experimental Practice, based in Goldsmiths University London, of which first outcome is the experimental practice journal Multiplexer. El Ultimo Grito’s work has been widely published and exhibited internationally and it is part of numerous permanent collections including CNAP (Centre National des Arts Plastiques) in Paris, MoMA (Museum of Modern Art) and the MAD (Museum of Art and Design) both in New York, Stedelijk Museum in Amsterdam, Museum of Glass in Shanghai and the Victoria & Albert Museum in London.

In 2012 they have received the prestigious London Design Gold Medal , in recognition for their unique contribution to design.


Jaime de la Puente is a computer engineer and graphic designer. He has worked at companies like Disney and Springfield (Cortefiel), although for several years now he has been the man behind Imborrable: a startup, online shop and stationery firm.

To the cry of ‘Paper is not dead’, Imborrable offers individuals and companies the chance to acquire original and creative notebooks of the most diverse kinds imaginable. Covers with tiles, planners without dates and even leftybooks, notebooks for the left-handed! In addition to his work with Imborrable, Jaime develops logos and does freelance design jobs, as an expert in branding, identity and editorial design.

Romero Vallejo Arquitectos

Romero Vallejo is a studio of architecture, interior design, product design and creative management, founded by architects Sara Romero and Mariano Vallejo.

Romero Vallejo’s studio specialises in comprehensive project development, from the creation of a concept to its complete execution. This lets them handle all facets of a project from beginning to end, eliminating any limits between different design disciplines.

For their architecture and interior design projects, they deal with both the conception and technical approach to the final execution, also handling landscaping and even graphics applied to spaces. Unifying all of these issues lets them provide the total coherence they like a project to convey, as well as ensuring its economic viability by managing the planning from the start, including cost control, execution timelines and procurement.

In the scope of creative direction and brand identity, the studio advises companies in identifying a style and constructing their image. This ranges from creation to communication mediums: branding, website, photography, catalogues… to designing spaces like shops and stands.

In both cases, they design custom furniture and facilities, which they produce in collaboration with a well-established network of craftspeople, professionals and companies. This has naturally brought them into closer contact both with product design and the creative management of collections for firms in the contemporary design sector.

José María Ezquiaga

José Mª Ezquiaga is a Doctor of Architecture and Lecturer in Urban Planning at the Superior Technical School of Architecture at the Polytechnic University of Madrid.

He has held posts with diverse urban planning responsibilities in Madrid’s local and metropolitan administrations. At present, as an independent professional, he runs the Ezquiaga Arquitectura Sociedad y Territorio office.

Over the course of his professional career, he has been honoured with several awards and recognitions, including: the 2013 Award at the 12th Spanish Biennial of Architecture and Urban Planning, the 2012 European Urban Planning Award from the European Council of Spatial Planners, the 2005 National Urban Planning Award, the Research Award at the 2012 Ibero-American Biennial of Architecture and Urban Planning, the European Gubbio Award from the Italian Associazione Nazionale Centri Storico-Artistici in 2006 and 2012, and the Extraordinary Doctorate Award from the Polytechnic University of Madrid.

In recent years he has centred his academic and professional interests on theoretical research and design integration at the different geographic and social levels that shape both the territory and the city. His projects have been his medium for experimenting and researching on the contemporary landscape creation process.

At present, he is the Dean of the Official Architects’ Association of Madrid, President of the Architecture Foundation and Vice-president of the Inter-professional Unión.

Ágatha Ruíz de la Prada

Agatha Ruiz de la Prada (Madrid, 1960) studied at the School of Fashion Arts and Techniques in Barcelona. When she was 20 years old, she started working as an assistant in the Madrid studio of couturier Pepe Rubio. One year later she launched her first collection at the design centre LOCAL in Madrid, and since then, she has participated at fashion shows at all the international capitals of fashion: Paris, Milan, New York, Berlin, Florence, Madrid and Barcelona. The designer’s creations have become a true medium for artistic expression and since her earliest years in the world of fashion, she started to exhibit master pieces at galleries and museums in different cities of Europe, the Americas and Asia. Since 1986, her company has had over 100 categories of licenses, such as fashion accessories, ceramic tiles, homeware, books, pet accessories, perfume and stationery items, and many other products that have been distributed and are distributed via the designer’s exclusive shops and her online store, as well as being present at multi-brand sales outlets throughout the world. Via her work with different companies and official organisations, she has designed uniforms, costumes and set designs for theatre, opera and dance performances, Christmas lights, children’s playgrounds and urban furniture, theme parks, murals, gardens, restaurants, event posters, cars and a long etcetera. In 2011 she set up the Agatha Ruiz de la Prada Foundation, where she showcases an important representation of the evolution of Agatha Ruiz throughout her over 30 years of experience in the world of fashion and creativity, with the aim of cataloguing, conserving and disseminating her impressive documentary legacy.

Form us with love

Form Us with Love is a studio that works in international design and was founded in 2005. Since its beginning, the studio has burned with passion for design and its democratising potential. Its main belief is that we all have the right to significant designs. A mainstay of the studio is its underlying process that mixes traditional creative practices with strategic applications. The essential idea is to evolve with each project, its place on the market and the ever-present changing needs of real people. Today, Form Us With Love’s work is divided into three areas: consultancy, companies and civic thus contributing to expanding the spectrum of design.

David Ramos

Supervisor of visual effects at  El Ranchito since 2014, he worked on seasons 5, 6 and 7 of Game of Thrones, for which he received four VES awards (Visual Effects Society) and a 2018 Emmy for the Best Visual Special Effects of a television episode. In parallel, he contributes to international television series including Star Trek, The First and Colony, and feature films including Cold Skin and Automata. Previously, he had a long career in visual effects for advertising, working on hundreds of television adverts since 1995, and collaborating on pioneering projects that helped to establish the visual effects industry in Spain.

Jorge Martínez

Jorge Martinez (Cartagena, 1976) has a degree in Graphic Design, he has received numerous awards and recognitions at international festivals, including El Sol Festival (Platinum Sun), FIAP (Platinum Sun and Ibero-America Cup), Intercontinental Advertising Cup (Grand Cup), Club de Creativos (Gold CDEC), Art Director´s Club of Europe, Laus (Grand Laus) and Advertising Efficacy Prizes. His filmography includes the titles Minera, The Perfect Protein, Comer Conocimiento, Nómadas, Un juego llamado esperanza and La guitarra vuela… documentaries he has entered at many international and national festivals, including the San Sebastian Cinema Festival, the Ibero-American Cinema Festival in Huelva, the Latin Beat Festival in Tokyo, the New Latin American Cinema Festival in Havana, the Recent Cinema Festival in Miami, Sport Movies International Festival in Milan, Festival Hot Docs in Toronto and the Spanish Film Festival of Sydney. At present, he focuses his work within the setting of creativity and social innovation, developing ideas and projects for organisations and brands including Oceana, the Telefónica Foundation, Rescate NGO, the Vicente Ferrer Foundation, the MAPFRE Foundation, the United Nations, the FC Barcelona Foundation and Médicos Sin Fronteras, the organisation for which he ideated and developed the project ‘Pastillas contra el dolor ajeno’ (Pills against Other People’s Pain), one of the most notorious, awarded and effective campaigns in the history of Spanish advertising.

He is part of the association “Help! Ideas buenas”, born with the aim of creating campaigns to finance research projects in a sustainable way. His projects and ideas have led to collecting over 6 million euros in funds for environmental, social and humanitarian organisations.

Curro Claret

He studied Industrial Design at the ELISAVA Higher Design School and Central Saint Martins College of Art and Design. He has worked as a freelance designer since the end of the 90s, designing furniture, lamps, objects, products, interiors, happenings and services, both for companies (like Camper, Metalarte, BD Barcelona and Zicla) and for foundations and associations (like Arrels Fundació, Fundació Tot Raval and Fundación San Martín de Porres) with the aim of exploring different relationships between people (especially those in the most vulnerable situations) and their surroundings. In these areas, work is often related to open processes, where ‘users’ can play an active role, sometimes leading to self-construction, supporting empowerment and emancipation, and stimulating different relationships between groups that are not connected. These activities are also combined with teaching, which presents and investigates these matters. His work has received multiple distinctions and awards, has been exhibited and published in different national and international media and can be found both in private collections and museums.

Jaime Hayon

In his hands the boundaries between art, decoration and design are diluted. Jaime Hayon (Madrid, 1974) is a multifaceted author, skilled in various techniques without feeling stranger in any. With an indomitable talent that is embodied in objectives between the imaginary and the real. Always surprising, friendly and with a good dose of sense of humor.

His interest in preserving craft tools unites companies concerned with the evolution of their product, such as Baccarat, Choemon or Bosa Ceramiche. In his portfolio there are furniture for Fritz Hansen, Magis and Casina, lamps for Parachilna, creations in porcelain for Lladró or installations for the Groninger Museum in the Netherlands. A more than enough curriculum to become the pampered artist of the big brands and a solid value for collecting.